SOURCE: SeeSaw Networks

SeeSaw Networks

May 26, 2011 12:53 ET

SeeSaw Signs Effect LA Network Exclusive Deal

SeeSaw Adds the Market's Top Coffee House Network to Its Program

SAN FRANCISCO, CA--(Marketwire - May 26, 2011) - SeeSaw Networks, a leading digital place-based media company, today announced that it inked a deal with Effect LA, a new network of digital place-based video screens. Effect LA's first partner is the Los Angeles-based specialty coffee and tea retailer, The Coffee Bean & TeaLeaf®. Effect LA has created a unique digital experience in The Coffee Bean venues by offering unique and engaging programming that includes real-time local Twitter and Facebook posts, current music playing in-store, entertainment and style photos, local traffic, weather and horoscopes.

SeeSaw's proprietary Life Pattern Marketing methodology and comprehensive media planning platform offer leading brands the opportunity for unparalleled audience targeting capabilities. By combining such targeting capabilities with the scale of SeeSaw network that delivers 200 million impressions per week, advertisers and agencies are able to meet their targeted GRPs in an advertising campaign. Adding highly desirable exclusive inventory in top DMAs will enable SeeSaw to take its advertising effectiveness to the next level by increasing the engagement of and connection with the viewing audience.

"The Effect LA network is one of the most attractive networks we have seen in terms of audience and environment," said Monte Zweben, founder and Chairman of SeeSaw Networks. "In addition to increasing the effectiveness of our advertising campaigns, Effect LA will provide a strategic focus in one of the top global advertising markets, Los Angeles."

"We are very excited about our partnership with SeeSaw Networks," said Alex Nocifera, founder of the Effect LA Network. "We've known the SeeSaw team for years and knew immediately when going forward with this venture we would be partnering with SeeSaw's experienced innovative team to represent this exciting regional advertising opportunity."

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About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives -- such as gas stations, kids' gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw's network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw's network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw's demand side platform,, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw's media specialists use to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize. SeeSaw is one of The Wall Street Journal's Top 50 venture-backed companies for 2011.

About Effect LA
Effect LA is the first of many media and advertising ventures that will identify exclusive targeted audience opportunities. Effect LA's first partner is The Coffee Bean and Tea Leaf® with their almost 200 company owned stores in the US, mostly in the Los Angeles DMA. Effect LA will provide advertisers and content partners the exclusive opportunity to target The Coffee Bean's amazing customers during their in-store experience. The Coffee Bean's loyal customers, brand equity and densely clustered stores in the US's 2nd largest media and advertising market, Los Angeles, make for an exciting partner for this exclusive media and advertising network.

Contact Information

  • Contact:
    Laurie Gibson
    Kickstart Consulting for SeeSaw Networks
    Email Contact