SOURCE: Multimedia Platforms Inc.

Multimedia Platforms Inc.

July 31, 2015 07:30 ET

SeeThruEquity Initiates Coverage on Multimedia Platforms Inc. With a Price Target of $3.19

FT. LAUDERDALE, FL--(Marketwired - Jul 31, 2015) - SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced it has initiated coverage of Multimedia Platforms Inc. (OTCQB: MMPW) with a Price Target of $3.19.

The report is available here: MMPW Initiation Report. SeeThruEquity is an approved equity research contributor on Thomson First Call, Capital IQ, FactSet, and Zack's. The report will be available on these platforms. The firm also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.

Through the merger with Multimedia Platforms, LLC and the acquisitions of both Columbia FunMaps, Inc. and Next Magazine, MMPW has transformed its operations into becoming an industry-leading multimedia technology and publishing company that integrates print media with social media, and related online platforms, to deliver information and advertising to niche markets. MMPW utilizes its proven business model to deliver niche publications and online platforms that target one of the most sought-after demographics in the world: the Lesbian, Gay, Bisexual and Transgender population ("LGBT"). The Company has recently expanded its offerings to include video and mobile applications that reach deep into the international LGBT community.

"The LGBT market has currently has sizable, untapped potential. We believe it is underdeveloped and as the most prominent LGBT multimedia company, Multimedia Platforms Inc. can grow in accordance with the market segment. The LGBT market has increased its value to over $850bn. There are more than 18mn accounted LGBT communities worldwide, which indicate an 8.6% growth rate since 2010. Median income for LGBT couples is $94,000. More than 36% of Fortune 500 companies have marketing and advertising efforts directed towards the LGBT market- including companies such as Credit Suisse, Wells Fargo, Starbucks, Disney and Macy's. Currently, American corporations spend more than $307mn on gay print media," stated Ajay Tandon, CEO of SeeThruEquity. "We are initiating coverage with a 12-month price target of $3.19 per share."

Additional highlights from the report are as follows:

Undisputed leader in the $850bn LGBT market

The global lesbian, gay, bisexual and transgender population is estimated to be more than 400mn, with a purchasing power estimated at $3tr. The United States LGBT community is estimated to have a purchasing power of $850bn, consisting of a community of 18mn and the median income for an LGBT couple estimated at $94,000. LGBT buying power is diverse across ethnicity and socioeconomic status. MMPW has established a presence in the LGBT industry and is growing bigger every day, pursuant to becoming the lead print and social media platform in the LGBT market. MMPW plans to interweave print, web and mobile delivery of the highest quality news and entertainment information via a variety of platforms crosses all cultural, generational and preferred modality barriers to reach the niche audience.

Strategic acquisitions promoting growth and market share

MMPW is positioning its trusted technology as a leader in the LGBT community to deliver advertisers' messages and cutting-edge content worldwide to readers and viewers through multiple delivery systems, which include but are not limited to websites, mobile applications, entertainment magazines and newspapers. Part of the growth will be achieved through strategic acquisitions and joint ventures in targeted markets. MMPW has identified several acquisition targets that will add new markets, advertisers and revenues.

Poised for growth due to political and social change

Throughout the past 50 years, the U.S. has seen dramatic change pertaining to the gay community. As of July 2015, same-sex marriage is legal in all 50 states. The view on the LGBT community has progressed dramatically toward a friendlier worldwide LGBT environment. Today, 200 of the Fortune 500 companies have begun adjusting their marketing plans to be able to attract this growing population segment.

Please review important disclosures on our website at www.seethruequity.com.

About Multimedia Platforms Inc.

Multimedia Platforms (OTCQB: MMPW) is the first publicly traded media company that focuses on the LGBT market. Multimedia Platforms' main products include Guy Magazine, FunMaps, Gayosphere.com, Next Magazine and the soon-to-be launched WiRLD.com. The company plans to launch WiRLD.com in 4Q 2015, which will allow users to post videos and photos, update status and market their businesses online. The company is headquartered in Fort Lauderdale, Florida.

For more information on the company, please visit Multimediaplatformsinc.com.

About SeeThruEquity

SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and is unbiased. The company does not conduct any investment banking or commission based business. SeeThruEquity is approved to contribute its research to Thomson One Analytics (First Call), Capital IQ, FactSet, Zacks, and distribute its research to its database of opt-in investors. The company also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.

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