SOURCE: PeerLogix, Inc.

November 16, 2015 08:00 ET

SeeThruEquity Initiates Coverage on PeerLogix (OTCQB: LOGX) With a Target Price of $1.19

Report Cites Sizeable Market Opportunity Across Lucrative Torrent Community

NEW YORK, NY--(Marketwired - Nov 16, 2015) - PeerLogix, Inc. (the "Company") (OTCQB: LOGX), an advertising technology and data aggregation provider, today announced that SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies has initiated coverage of LOGX with a price target of $1.19.

SeeThruEquity is an approved equity research contributor on Thomson First Call, Capital IQ, FactSet, and Zack's. The report will be available on these platforms. The firm also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.

"PeerLogix strives to deliver innovative solutions for advertising agencies and entertainment studios to identify under-served audiences from nearly 140mn global torrent users for their brands and communications. The Company has collected and stored the torrent data in a fully scalable database, which sets it apart from potential competitors and provide trend data based on media consumption. Advertising to the torrent community is a revolutionary approach PeerLogix is pioneering. We have projected the Company to grow rapidly throughout our forecast period," stated Ajay Tandon, CEO of SeeThruEquity.

Highlights from the report include:

Attractive business model in big data era
Media and entertainment companies will increasingly utilize big data to better understand their customers. PeerLogix enables organizations to create precise consumer profiles with the purpose to analyze and understand their targeted markets. Their software as a service (SAAS) subscription revenue model is non-capital intensive with low fixed cost, which enables the Company to rapidly grow its business.

Go-to-market strategy
In conjunction with developing the product, Peerlogix is creating their go-to-market strategy. Their sales targets include traditional and digital advertising agencies, entertainment studios and event promotion agencies. The sales strategy has four channels, mainly through public relations, online marketing, thought leadership and a strategic relationship with Corporate Rain.

Initiate coverage with a price target of $1.19
Our analysis indicates a fair value estimate of $1.19 per share, implying an upside of 138.2% from the recent share price of $0.50 as of November 5, 2015. We view LOGX as a speculative investment in the Application Software industry. Our analysis assumes continued progression of the advertising technology and successful product launch in 4Q15E.

About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.

Torrent is a geography agnostic platform used by approximately 140 million people worldwide to share TV shows, movies, music, pictures, video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to access media. Of this population of Torrent users, approximately 40 million reside in the United States and 100 million are distributed throughout all major and developing countries of the world.

For more information, please visit: http://www.peerlogix.com

About SeeThruEquity
SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and is unbiased. The company does not conduct any investment banking or commission based business. SeeThruEquity is approved to contribute its research to Thomson One Analytics (First Call), Capital IQ, FactSet, Zacks, and distribute its research to its database of opt-in investors. The company also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street. For more information and to view important disclosures about any SeeThruEquity research report, please visit: http://www.seethruequity.com

Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995,that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.

Contact Information

  • Contact:
    William Gorfein
    Chief Executive Officer
    PeerLogix, Inc.
    646-825-8549
    info@peerlogix.com