SOURCE: Seeyond


April 02, 2012 14:00 ET

Seeyond™ Introduces "Thought Starters" at NeoCon 2012

Fully Customizable Design Concepts Make Creating Interior Features Even Easier for Designers; New Material Options Also Expand the Range of Seeyond Offerings

MINNEAPOLIS, MN--(Marketwire - Apr 2, 2012) - Following its award-winning launch at NeoCon 2011, Seeyond™ Architectural Solutions is arriving at NeoCon 2012 with a new library of fully customizable "Thought Starter" concepts.

Seeyond "Thought Starters" offer commercial designers and architects a starting point for interior features -- while retaining the full custom capability that is the hallmark of the Seeyond design-build solution.

"As we worked with designers and architects in the year after our launch, we realized how valuable it would be to offer a timesaving head start for new projects," said Nat Porter, general manager of Seeyond Architectural Solutions. "Clients value the capacity to create a fully customized feature, but many prefer to begin with an existing concept -- say, a curved wall or a column.

"Now we can offer designers the basic form and structure of a feature, allowing them to use it as a platform for their creativity. We've made it easy to jump-start the design process while retaining the full range of creative options and the ease of a turnkey, single-source solution from concept to installation."

Seeyond will offer 15 "Thought Starters" in five feature types: walls, facings, columns, enclosures and clouds.

Seeyond is also adding two new material options to its architectural features at NeoCon 2012: Solid Resin, a durable, easily fabricated, recyclable thermoplastic polyester; and Metallic Composite, an aluminum composite material composed of two thin sheets of aluminum sandwiching a polyethylene core. They join the original Seeyond offering of Cellular Resin, a versatile, lightweight and resilient recyclable plastic. All the materials meet the standard for Class A fire rating.

No other system for creating interior design features can do what Seeyond does so easily and precisely. Seeyond allows designers to create unique features with a three-dimensional computer modeling application; fabricates each one-of-a-kind feature from flat stock; then professionally installs the completed feature with a precise timeline and cost certainty. Elegant, powerful and efficient, Seeyond is infinitely customizable, yet provides a turnkey solution from supporting the design vision through final installation.

Seeyond modules combine with no tools or visible hardware to create a self-structuring system. A variety of options for custom color, lensing patterns, printed graphics, material appliqué and internal lighting allows for even greater design freedom.

"Seeyond is the first parametric design-build solution that allows designers to make incredibly complex forms simply -- and fast," Porter said.

Visit Seeyond at Neocon 2012
At NeoCon 2012, Seeyond will have a highly visible presence in the North Lobby on the first floor of the Merchandise Mart, as well as space in Booth 8-4119.

In the North Lobby, a variety of Seeyond displays will demonstrate the wide range of features, lensing and lighting options that are possible. Displays will include:

  • Two movable walls featuring Metallic Composite
  • A lighted wall facing in Solid Resin
  • A lensed and lighted ceiling cloud in Cellular Resin

Complementing the spectacular Seeyond lobby creations will be demonstrations of the Seeyond system in the booth.

Seeyond was a sensation at NeoCon 2011, winning a Gold Award in Architectural Products as well as a coveted Innovation Award. In the year since its launch, Seeyond features have been installed in hospitality, office and hotel settings across the nation.

Seeyond is available nationally, with sales representation in 10 markets. We invite you to contact our representatives.

New York: Robin Reigi Inc.
Chicago: dbhg
Seattle/Portland: Bennett Associates Inc.
San Francisco: Surfaces and Systems
Miami: Commercial Architectural Solutions
Dallas: Bollen Resources Inc.
Atlanta: David Strauss Associates
Washington, D.C.: The Carlan Group
Toronto: Commercial Design Interiors
Kansas City: Kopmeyer & Associates Inc.

The user-driven design-and-building system from Seeyond Architectural Solutions is patent pending. For more information, visit or call 800.508.5455.

About Seeyond
Seeyond Architectural Solutions is a member of the Liberty Diversified International (LDI) family of companies. Privately held LDI is headquartered in the Minneapolis suburb of New Hope.

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