SOURCE: Seeyond


June 11, 2012 15:00 ET

Seeyond™ Wins in Best of NeoCon® 2012

Thought Starters Design Concepts, New Substrates Bring Honors in Prestigious Competition

MINNEAPOLIS, MN--(Marketwire - Jun 11, 2012) - Adding to a growing list of industry accolades, Seeyond™ Architectural Solutions was honored in the prestigious Best of NeoCon® 2012 competition, sponsored by Contract magazine.

The judging panel at NeoCon 2012 awarded Seeyond a Silver Award in Architectural Products. Seeyond already holds a Best of NeoCon Gold Award in Architectural Products and is the winner of a coveted Best of NeoCon Innovation Award, given to only a handful of the most remarkable new ideas in commercial interior design and furnishings.

"With our new Thought Starters design concepts and our new substrate materials, we're giving even more tools to architects and commercial interior designers," said Kirby Rea, general manager of Seeyond. "Our turnkey design-and-build solution brings the most ambitious design visions to life in three easy steps: design, manufacturing and installation."

Thought Starters is a library of concepts that gives designers a starting point for creating unique commercial interior features. There are 45 Thought Starters in five feature types: walls, facings, columns, enclosures and clouds. Designers start with a feature type and modify it to suit their artistic imagination and practical needs. The Seeyond approach controls the process from concept to installation, ensuring the precise fabrication of the client vision.

Seeyond also introduced two new substrate offerings at NeoCon 2012: Solid Resin and Metal Composite. They join the original Seeyond substrate of Cellular Resin. With three substrates to choose from, designers can easily find the look, finish and performance characteristics best suited to their design concept.

Seeyond has a commanding presence at NeoCon 2012, with major displays in three locations.

First Floor, North Lobby: Three different installations are featured, displaying just a sample of the wide-ranging capabilities of this innovative design-and-build system.

  • A 10-foot-tall by 8-foot-wide facing of Solid Resin, illuminated with fluorescent lighting and printed with a hi-res, digital image of an abstract watercolor.
  • A set of two freestanding mobile walls in Metal Composite, each 9 feet tall and 8 feet wide. One wall incorporates a window and the other a whiteboard. The outer surfaces of both are brushed aluminum and insides are a painted metal finish in eggshell white. Both are trimmed in solid sheet aluminum.
  • A 12-by-9-foot cloud in Cellular Resin, lensed with a "stones" pattern. Each of the 24 boxes in this cloud is individually lit with color-changing LED panels.

Booth 8-4119 features an 8-foot-tall column with a maximum diameter of 7 feet, tapering to about 4 feet at the waist, in a twist paneling pattern.

Best of NeoCon, Booth 7-2094: Seeyond created an S-shaped wall, 8 feet tall and 20 feet wide, that serves as a projection surface to display images of the Best of NeoCon 2012 winners. Made of Cellular Resin, the Best of NeoCon feature wall showcases a brushed copper screen-printed texture as well as a pleated surface.

Seeyond delivers a comprehensive solution that integrates the process of parametric design and digital fabrication of architectural specialty features. With Seeyond, the process of design, manufacturing and installation is handled through a single source, ensuring quality and accountability from start to finish.

Seeyond allows users to create virtually any interior design feature using a proprietary specification tool. Seeyond then uses data from the user's design to drive the manufacturing process. Flat stock is precisely cut, then folded in origami-like fashion to create individual modules. The modules combine with no tools or visible hardware to create a self-structuring system. A variety of options for custom color, lensing patterns, printed graphics, material appliqué and internal lighting allows for even greater design freedom.

Seeyond is available throughout the United States and Canada, with sales representation in 16 markets. The user-driven design-and-build system from Seeyond Architectural Solutions is patent pending. For more information, visit or call 800.508.5455.

About Seeyond
Seeyond Architectural Solutions is a member of the Liberty Diversified International (LDI) family of companies. Privately held LDI is headquartered in the Minneapolis suburb of New Hope.

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