SEFE Finalizes Preparation for Balloon Testing Program


BOULDER, CO--(Marketwire - Oct 9, 2012) - SEFE, Inc. (OTCQB: SEFE) (OTCBB: SEFE) (the "Company"), a sustainability company engaged in offering innovative, pioneering solutions for the world's energy needs, today announces the completion of preparations for its initial balloon testing program at the ranch test site in Laramie, Wyoming. The initial testing will focus on measuring the Thevenin equivalent power source available between the ground and atmosphere over a variety of altitudes and various air terminal configurations. SEFE has completed the FAA waiver application process and is implementing the requirements necessary to begin the tests.

The balloon testing program will aim to verify laboratory results for the collector development. Additionally, it is anticipated that the balloon testing program will deliver the first fully demonstrable prototype of SEFE's Harmony III.

"Our balloon testing program and ranch test site will give us an invaluable platform to build out a fully operational Harmony III system in tandem with our continuous laboratory efforts," stated SEFE Lead Scientist Ryan Coulson.

About SEFE, Inc.

SEFE focuses on pushing the boundaries of what's possible, embracing innovation and employing the cutting-edge to solve problems, and offering sustainable solutions to a world hungry for invention, direction and leadership. SEFE is technology- and solutions-driven, focusing on developing inventions that provide a real-world impact and true profitability. So, success is measured by both a sustainable return on investment, as well as a project's sustainability from an environmental perspective.

For more information, visit www.SEFElectric.com.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information:

Contact:

SEFE, Inc.
Justin Ackerman
714-495-1927
ir@sefelectric.com

Mission Investor Relations
404-941-8975
Investors@MissionIR.com
www.MissionIR.com