SOURCE: The Society of Exploration Geophysicists

The Society of Exploration Geophysicists

May 03, 2016 08:42 ET

SEG® Announces Launch of New Brand, Redesigned Web Site

Logo and Tagline Change Is First in 18 Years

TULSA, OK--(Marketwired - May 03, 2016) -  The Society of Exploration Geophysicists (SEG) today unveiled a new branding initiative designed to enhance the 86-year-old society's tradition of excellence in providing technical, educational, and professional development resources to the global geophysics community.

"This important shift in SEG's strategic initiative comes in response to a need to attract the emerging generation of geophysicists to sustain and continue to grow our Society," said SEG Executive Director Dorsey Morrow. "We have not undergone a logo change in 18 years. The new brand signifies our focus on the future and our efforts to appeal to a wider audience as a relevant, innovative, and forward-thinking society committed to building membership, expanding programs, and, ultimately, providing superior offerings to the global geophysics community we serve."

The branding initiative includes a new logo, tagline, creative look, and redesigned Web site at Featuring updated technology, responsive Web design, and revamped navigation, the new Web site will provide a much-improved user experience and serve as SEG's hub for resources, information, and networking for both members and nonmembers. Launch was scheduled for 3 May 2016.

The new tagline describes succinctly what the Society is doing: "Connecting the world of applied geophysics."

"The leadership of SEG is focused on identifying ways to strengthen our position as a premier information resource to geophysicists around the world, as well as to situate ourselves to take advantage of new opportunities when the declined oil and gas industry rebounds," said SEG President John Bradford. "This new branding campaign is an essential component of those efforts, and we look forward to its official launch in May."

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About SEG
The Society of Exploration Geophysicists, the international society of applied geophysics, is a not-for-profit organization that promotes the science of geophysics and the education of applied geophysicists. Based in Tulsa, Oklahoma and established in 1930, SEG connects the world of applied geophysics. The society fulfills its mission through its publications, conferences, forums, educational opportunities, and multiple Web site resources. For more information, visit our new website

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