SAN DIEGO, CA--(Marketwired - Sep 14, 2016) - Seismic, the leading enterprise-grade sales enablement solution, has announced the speaking lineup for its annual user conference, Seismic Shift 2016. Now in its third iteration, Seismic Shift 2016 will feature SiriusDecisions sales enablement research director and author Peter Ostrow as its keynote speaker.
The theme for this year's conference is "Shifting the Way Marketing and Sales Work Together." Over the course of three days--October 26-28 at the Omni San Diego -- attendees will learn best practices and first-hand accounts from more than 20 speakers on aligning sales and marketing efforts to improve lead scoring and accelerate deals. Seismic customers will also present case studies on their own sales enablement processes and successes.
As keynote speaker, Ostrow will be speaking on key factors of sales content that improve the bottom line. Ostrow has been a thought leader and expert in the B2B sales and marketing sectors for more than 20 years, having served as VP and Research Group Director for the Aberdeen Group prior to joining Sirius Decisions in April 2016. Named one of the 100 most innovative sales bloggers by ISeeIt in 2015, Ostrow writes frequently about sales enablement best practices and how content can help close deals for B2B enterprises.
"Peter is at the helm of the best speaker and content lineup we've had at a Seismic Shift event thus far, a lineup replete with valuable and thought-provoking insight into what makes effective and efficient sales and marketing organizations in 2016," said Daniel Rodriguez, VP of Marketing at Seismic. "With more than twice as many attendees expected at this year's Seismic Shift compared with last, we are thrilled that customers are deriving so much benefit from the conference's content and activities that they continue to return each year with additional colleagues."
WHAT: Seismic Shift 2016
WHEN: Oct. 26-28, 2016
WHERE: Omni Hotel, San Diego, CA
For more information on Seismic Shift 2016, including registration, visit the conference's page at seismicshift.com.
Seismic's leading end-to-end sales enablement solution for enterprises increases sales efficiency and marketing effectiveness by delivering the right content at the right time. Seismic is the only sales enablement platform anchored by the award-winning LiveDocs® technology, which automates the creation of personalized sales materials within seconds, achieving personalization at scale and dramatically improving time spent selling and win rates. Seismic customers are customizing more than a million pieces of sales collateral per year, and real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps close deals. Headquartered in San Diego and with 210 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.
For more information about Seismic's end-to-end sales enablement solution, please visit www.seismic.com.