SOURCE: Seismic


December 19, 2013 14:00 ET

Seismic Survey Reveals How Tablets Will Impact Use in 2014

SAN DIEGO, CA--(Marketwired - Dec 19, 2013) - Seismic, the only platform that enables LiveDoc creation for brand-approved, real-time enterprise content management, has announced the findings of its first-annual Seismic Salesforce Spotlight survey. The survey, conducted during Dreamforce 2013, found new insights into how, why and when sales teams use Salesforce on their tablets -- and what they expect for the future. Complete survey findings are summarized in a report now available here []

Key findings include:

  • More than 70% of Salesforce users spend 1-5 hrs per day on their tablet
  • Tablets have become the primary computer for almost 1 in 4 people
  • Only 1 in 3 respondents use their tablet for CRM
  • 70% of respondents believe that mobile technology, such as business apps, will dramatically improve their lives in 2014

"Our survey findings validate the growing importance of tablets in the enterprise," said Doug Winter, Seismic CEO. "Salespeople need mobile applications that are easy to use and fit the needs of their job -- including facilitating better presentations and providing easier access to existing CRM information. As apps continue to be developed with the enterprise in mind, we'll see more companies using tablets to gain an edge against their competition."

About the Seismic Salesforce Spotlight
Salesforce continues to permeate the enterprise, and tablets are an increasingly integral part of sales. The Seismic Salesforce Spotlight survey uncovers Dreamforce 2013 attendees' perceptions about the relationship between the two. The survey was administered by Seismic and statistics were derived from more than 200 field salespeople, managers and executives from around the world during Dreamforce 2013.

About Seismic
Seismic is the only platform that enables LiveDoc creation for brand-approved, real-time enterprise content management. Seismic's cloud-based platform enables business professionals to quickly create customized materials with the most up-to-date content and real-time data by accessing approved collateral and business assets. Seismic, which brings together content generation, real-time data services, powerful analytics and a user-friendly user interface, is transforming how businesses create, access and manage content. The entire branding effort becomes more effective, fully compliant and more efficient as a result.

Headquartered in San Diego, CA, Seismic was founded in 2010. It is privately held by its three-time serial entrepreneur executive team and leading venture capital firm Sigma West.

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