SOURCE: Seismic

Seismic

September 24, 2015 09:00 ET

Seismic Survey Reveals Widening Gap Between Sales and Marketing Teams as Enterprise Mobility Continues to Rise

Data Also Uncovers 82 Percent of Dreamforce Attendees Believe CRM-Equipped Wearable Devices Will Be Useful

SAN DIEGO, CA--(Marketwired - Sep 24, 2015) - Seismic, the leading end-to-end sales enablement solution, today announced the findings of its annual Seismic Salesforce Spotlight survey. The survey, conducted during Dreamforce 2015, uncovers attendees' perceptions of how sales and marketing teams work together in an increasingly mobile-driven, dispersed work environment, and also reveals what tools and platforms sales reps are spending the most time on. The full report can be viewed here.

Enterprise mobility continues to rise
Mobile devices are increasingly becoming the first go-to device for work-related communications and content consumption. Sales teams today are already moving beyond more traditional mobile devices, such as smartphones and tablets, and are embracing wearables and other devices that enable reps and executives to access and manage critical sales information from anywhere, at any time.

When addressing mobility in the workplace, the survey found that:

  • 78% of respondents believe that mobile technology has dramatically improved their work life in 2015, which is up from 58% in 2014.
  • An overwhelming 82 percent of Dreamforce attendees believe that having Salesforce accessible on wearable device will be useful for them.
  • Almost 70 percent of respondents use their tablet more frequently than their smartphone for CRM, content management and presentations.

Findings reveal where sales reps are spending the most time
It's clear that sales teams, like the majority of employees today, are spending increasingly more time working on their mobile devices. For marketers, it's just as important to understand what platforms sales reps are accessing on those devices so they can meet their sales reps both on the tools and in the systems they are spending the most time using.

The survey found that:

  • Sales teams are spending more time in Salesforce than ever before. Almost 70 percent of respondents in 2015 reported spending more than two hours each day in Salesforce, a 20 percent increase over what attendees reported in 2013.
  • Aside from Salesforce, respondents spend a majority of their time on work-related email, with just over 80 percent spending 2 or more hours per day in email.
  • Over 50 percent of respondents thought their companies' sales and marketing teams did not work well together, or only worked "somewhat well" together.

"As sales reps spend less and less time in the office, having solutions -- CRM, sales enablement platforms, etc. -- that are mobile friendly has become essential," said Doug Winter, CEO, Seismic. "This increasing mobility has widened the gap between sales and marketing teams, making it more important than ever for marketers to ensure that sales collateral is available on the tools and platforms sales reps use most, like smartphones, tablets, Salesforce and email."

About the Seismic Salesforce Spotlight
The Seismic Salesforce Spotlight uncovers attendees' perceptions of how sales and marketing teams work together in an increasingly mobile-driven, widely-dispersed work environment. Leveraging past findings from Dreamforce 2013 and 2014, the annual 2015 Seismic survey reveals how sales teams use Salesforce and email, what tools they access those platforms from, and how that usage has changed over the past two years. The annual survey was administered by Seismic and statistics were derived from more than 200 sales, marketing and IT professionals and executives from around the world during Dreamforce 2015.

About Seismic
Seismic is the leading end-to-end sales enablement solution that increases sales productivity and marketing effectiveness by delivering the right content at the right time on any device. By creating, customizing and analyzing sales materials with Seismic, our customers dramatically increase time spent selling and improve win rates. With offices in San Diego, Boston, Melbourne and New York, Seismic is privately held by its three-time serial entrepreneur executive team and leading venture capital firms JMI Equity and Sigma West.

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