SOURCE: Select2gether


September 14, 2010 00:02 ET

Select2gether Launches First Interactive Social Shopping Experience at DEMO Fall 2010

Online Shopping Just Got Social -- New Tool Lets Anyone With a Web Browser Connect With Friends to Get Live Fashion Advice on Their Favorite Finds

SANTA CLARA, CA--(Marketwire - September 14, 2010) -  DEMO Fall -- Not sure about that outrageous outfit you found online and don't feel like dealing with the hassle of returning it if your best friend thinks it isn't a good look for you? Select2gether, a rapidly growing social shopping company, today unveiled the first live, interactive online shopping tool at DEMO Fall 2010.

News Facts:
-- Select2gether brings the social element to online shoppers in an open environment that connects to all social networks so users can get live feedback and advice.
-- WeLiket (We-like-it) enables Real-World Shopping™ through a virtual fitting room filled with friends. It is the only shopping tool that allows users to save images and information about items including brand, description and price from any website.
-- After downloading a simple widget, users can instantly start a Live Showroom session where friends can view and discuss the items from any online retailer or discount shopping site on the fly.
-- When shoppers are unsure about a trendy designer bag or a funky cocktail dress, they can simply add the item to the WeLiket toolbar, click "Ask your friends," and enable the Live Showroom to get their friends' opinions in real-time.
-- Select2gether gives shoppers the trusted advice and honest feedback they need to make confident online shopping decisions.
-- WeLiket and Live Showroom are available now at

User Commentary:
-- Michelle Wing: "It is super-fast and easy to find what you want on Select2gether. They have hundreds of stores to shop from, plus I can get instant feedback from friends on what to buy. I love shopping on Select2gether."
-- BJ Busher: "Select2gether is so great! My friend emailed me a Selection from Select2gether. I instantly fell in love with the handbag, all I had to do was click the Selection to see the Price, Brand and Description of all the items. I bought the handbag right from the Selection. I have been using Select2gether ever since."
-- Eileen O'Halloran: "I am an avid online shopper. Select2gether has great features like the WeLiket toolbar where I can add items from any website and the Live Showroom where I can shop with my friends online. I use Select2gether to do all my online shopping."

Executive Quotes:
-- Jeany Stein, founder and CEO of Select2gether: "Shopping online should be as fun and social as a quick trip to the mall with friends. We've created an online shopping experience that does just that -- connecting friends and enabling live, honest feedback from the people shoppers trust most."
-- Matt Marshall, executive producer of DEMO: "Social shopping is the next generation of online shopping, and Select2gether is driving the industry's evolution with its unique, interactive shopping tool. DEMO is an ideal launch pad for WeLiket to debut in front of top technologists and investors."

Industry Facts:
-- Online shopping growth is quickly outpacing overall retail sales growth.
-- A recent Forrester Research report predicts that online retail sales will continue to grow 10 percent per year through 2014, reaching $248.7 billion by 2014. The report also forecasts that online sales of apparel, accessories and footwear will continue annual double-digit growth (already hitting 17 percent year-over-year growth) and may eventually outpace overall online retail sales. In addition, it notes that 53 percent of retail sales were "Web-influenced," demonstrating the importance of online research/discussions in retail sales.
-- The U.S. Census Bureau of the Department of Commerce estimates that U.S. retail e-commerce sales for the second quarter of 2010 reached $39.7 billion, a 14 percent increase from the second quarter of 2009. 

-- See images of the Select2gether experience.
-- Explore Select2gether and start shopping:
-- Read more about DEMO:

About Select2gether
Select2gether offers the only online and mobile social shopping experience that connects friends live from all social networks and products on any website. Guided by its mission to make online shopping as fun and inspiring as real-life shopping excursions with friends, Select2gether enables friends to shop live together online. With a community of more than three million members and nearly four million items from hundreds of apparel and fashion vendors (Macy's, Nordstrom, Saks Fifth Avenue, Target and more), Select2gether gives instant feedback from friends and personal shopping advisors to create a viral, dynamic and engaging shopping experience. Founded by Jeany Stein, an award-winning serial entrepreneur and high-technology executive with a passion for shopping and fashion, Select2gether, Inc. is headquartered in San Francisco, Calif., and backed by a dynamic mix of proven investors and fashion industry powerhouses.

Contact Information

  • Media Contact:
    Erica Camilo
    BluePoint Venture Marketing for Select2gether
    Email Contact


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