SOURCE: Selectable Media

Selectable Media

December 11, 2013 11:32 ET

Selectable Media Powers Mobile Video Ads in Shopping Malls

Brands Enable Shoppers to Unlock Free WiFi

NEW YORK, NY--(Marketwired - Dec 11, 2013) - Just in time for the holiday season, brand advertisers can now reach in-market shoppers with interactive mobile video ads at some of the country's busiest malls. Selectable Media's WiFi Unlock platform provides consumers with free, ad-supported access to WiFi in partnership with some of the largest shopping mall owners in the U.S.

According to the International Council of Shopping Centers (ICSC), 75 percent of Americans visit a mall each month and The Journal of Shopping Research states that shopping malls have become the third most frequented location for Americans, after home and work.

While 85 percent of all visitors make at least one purchase per trip, 61 percent of those shoppers go to the mall without a specific store in mind. Selectable Media's WiFi Unlock platform enables brands to reach consumers when they are deciding where to shop and what to buy. Selectable's interactive video engagements such as store locators, coupon downloads and drive-to-store messaging increase consumers' likelihood to visit stores and purchase products.

"Selectable's WiFi Unlock platform gives brands like Crayola an innovative way to reach shoppers," says Rebecca Chodroff, Media Supervisor at Starcom MediaVest. "Reaching consumers on their devices with digital video when combined with Crayola's interactive store location unit enables us to influence purchase decisions."

"Advertiser-sponsored WiFi from Selectable Media allows retailers and brands to interact with our millions of visitors who increasingly use their mobile devices to research products before purchasing," said Brian Harper, Executive Vice President of Leasing for Rouse Properties. "This partnership reflects our ongoing effort to enhance the shopping experience at all of our locations and encourages shoppers to spend more time in our malls." ICSC research shows that shoppers who spend more time in malls also spend more money.

Joseph Coradino, CEO of PREIT, stated, "As mobile engagement and seamless retailing take center stage, we are looking at ways of pairing brick-and-mortar retail with online opportunities. And as our industry continues to evolve, we are heavily focused on creating a compelling customer experience at our shopping centers and are happy to be able to offer our customers free WiFi."

"Selectable Media continues to build a large supply of user-initiated, digital video inventory," says Marc Rothschild, Chief Operating Officer at Selectable Media. "Through our exclusive WiFi partnerships with Mall operators, brands now have a scaled way to target consumers with mobile video ads while they're in a shopping mindset and ready to make purchase decisions."

About Selectable Media

Selectable Media enables consumers to unlock digital content and services in exchange for viewing and interacting with brand advertising. The Selectable Media platform works across desktop, mobile and tablet devices to deliver high-impact video solutions for brand advertisers and increased monetization for publishers and service providers. Based in New York City, Selectable has offices in Chicago and Los Angeles.

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