SOURCE: Marketbright, Inc.

April 30, 2007 12:51 ET

Selectica Depending on Marketbright to Streamline Marketing Workflow

Lead Conversion Rate Improved by 40% in Three Months

SAN BRUNO, CA -- (MARKET WIRE) -- April 30, 2007 -- Marketbright (, the only on-demand hosting company providing a pre-integrated online marketing and web content management platform, today announced that Selectica (NASDAQ: SLTC) is using the Marketbright solution to streamline its marketing workflow and optimize its marketing dollars.

A leading provider of enterprise contract lifecycle management solutions, Selectica's Contract Performance Management (CPM) solutions maximize financial and operational performance and minimize risk throughout the entire contract lifecycle. The robust platform ensures compliance by automating and streamlining the creation, storage, management, and analysis of contracts -- from initial contract request and negotiation to on-going compliance and performance management. Industry analysts estimate that the contract lifecycle management market opportunity is $1.4 Billion. Selectica is aligning its resources to capture greater market share, and chose Marketbright to help them meet that goal.

"Marketbright's platform is unique because it provides valuable insight into web traffic and marketing campaign activities so we are able to understand and prioritize leads before sending them to our inside sales team," said Doug Bell, vice president of marketing for Selectica. "Prior to working with Marketbright, unless we held an event, we had no way to track the quality of our leads and we had little visibility into web traffic."

The Marketbright platform allows Selectica's marketing department to:

--  Deploy new campaigns on the web in 5 minutes or less
--  Pass only qualified and validated leads into the sales system
--  Optimize campaign conversion rates in real time
--  Automatically track and report on campaign to cash metric
Proven Results

Results-to-date have surpassed Selectica's expectations. During the past quarter, Selectica has experienced a 60% increase in web view rates and a 40% increase in lead conversion rates. Marketbright was able to provide Selectica with these kinds of measurable results because it provides a pre-integrated online marketing and web content management platform and delivers it as a hosted on-demand solution. This results in a coherent 360-degree view of all customer activities across the website and campaigns. It also gives the marketing team immediate visibility into which marketing activities are converting the highest, so it can better focus marketing resources on those channels.

"The Marketbright platform connects all the disparate processes of lead generation and marketing campaign management so we are able to quickly and easily create and modify landing pages to optimize our demand generation programs without pulling resources from IT," said Bell. "From the first time I saw the solution in action, I understood its power, but it's not just the product that makes Marketbright a valuable partner. The company's commitment to customer success is equally impressive. With our small marketing team, we could not be getting the kind of results we are without them."

About Marketbright, Inc.

Marketbright provides an on-demand marketing automation solution which allows companies to implement self-service campaign execution, automate lead qualification and routing, and to gain visibility into closed-loop campaign metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your Sales system. Marketbright is headquartered in San Bruno, CA. For more information, visit the company's Web site at

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