Selectica Guided Selling Named a Finalist in the Fourth Annual 2012 Golden Bridge Awards in the Best New SaaS or Cloud Computing Product Category

SAN MATEO, CA--(Marketwire - Aug 29, 2012) -   Selectica (NASDAQ: SLTC), provider of software that accelerates sales cycles and streamlines contract processes, has been recognized as a finalist in the 4th Annual 2012 Golden Bridge Awards in the Best New SaaS or Cloud Computing category for its Selectica Guided Selling cloud-based offering.

"Selectica Guided Selling empowers growing companies and their sales channels to accurately map customer needs to their solutions, and protect margins by enforcing pricing and approval policies," said Kamal Ahluwalia, Chief Strategy Officer at Selectica. "We're honored to have the Golden Bridge Awards acknowledge our mission to deliver this patented, cloud-based sales technology to a broader market." 

Introduced to the public in February 2012, Selectica Guided Selling is patented configure-price-quote (CPQ) software that can be integrated with Selectica Contract Lifecycle Management (CLM) to take users end-to-end, from configuration to quote to contract. Using Selectica Guided Selling, companies can easily define and maintain rules to guide the sales process. Once rules are in place, sales teams can configure deals using a step-by-step selection interface, powered by a declarative constraint engine that dynamically includes or eliminates choices based on user input.

The annual Golden Bridge Awards are an industry and peer recognition program honoring the best companies of all types and sizes worldwide in categories such as Best Products, Innovations, Management and Teams, Women in Business and the Professions, and PR and Marketing Campaigns. Winners will be honored in San Francisco, California on Tuesday, October 2, 2012 during the fourth annual awards dinner and presentation. 

About the Golden Bridge Awards
Globee Awards from Silicon Valley are conferred in four programs: The Info Security's Global Excellence Awards, The IT Industry's Hot Companies and Best Products Awards, The Golden Bridge Business and Innovation Awards, and Consumer Products Guide's World Choice Awards. These premier awards honor organizations of all types and sizes from all over the world including people behind them, the products, performance, innovations, public relations and marketing. Learn more about The Golden Bridge Awards at www.goldenbridgeawards.com

About Selectica
Selectica, Inc. (NASDAQ: SLTC) develops innovative software that the world's most successful companies rely on to improve the effectiveness of their sales and contracting processes. Our guided selling, sales configuration, and contract lifecycle management solutions support the Global 2000 and growing mid-size firms in closing billions of dollars' worth of business each year. Our patented technology, delivered through the cloud, makes it easy for customers in industries like high-tech, telecommunications, manufacturing, healthcare, financial services, and government contracting to overcome product and channel complexity, increase deal value, and accelerate time to revenue. For more information, visit www.selectica.com.