SOURCE: Selectica


October 04, 2012 08:00 ET

Selectica Honored as Silver Award Winner in the 4th Annual 2012 Golden Bridge Awards

Selectica Guided Selling, Silver Winner in the Best New Product Or Service - SaaS or Cloud Computing Category, Gives Growing Companies the Ability to Improve Sales Effectiveness by Simplifying Sales Processes and Performing CPQ Functions in the Cloud

SAN MATEO, CA--(Marketwire - Oct 4, 2012) - Selectica (NASDAQ: SLTC), provider of software that accelerates sales cycles and streamlines contract processes, has earned the prestigious Silver status in the Golden Bridge Awards for Selectica Guided Selling, the company's cloud CPQ solution.

The annual Golden Bridge Awards are an industry and peer recognition program honoring the best companies of all types and sizes worldwide in categories such as Best Products, Innovations, Management and Teams, Women in Business and the Professions, and PR and Marketing Campaigns.

Selectica Guided Selling is patented configure-price-quote (CPQ) software that can be integrated with Selectica Contract Lifecycle Management (CLM) to take users end-to-end, from configuration to quote to contract. Using Selectica Guided Selling, companies can easily define and maintain rules to guide the sales process. Once rules are in place, sales teams can configure deals using a step-by-step selection interface, powered by a declarative constraint engine that dynamically includes or eliminates choices based on user input.

More than 40 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2012 Golden Bridge Business Awards winners. The winners were honored during the awards dinner and presentation on October 2, 2012 in San Francisco attended by the finalists, industry leaders, and judges.

"Selectica Guided Selling is designed to help a broader spectrum of companies take advantage of our patented sales configuration technology and establish guardrails to improve sales effectiveness and efficiency," said Kamal Ahluwalia, Chief Strategy Officer at Selectica. "We're honored that the Golden Bridge Awards has chosen to recognize our product as a new, innovative way that companies can accomplish their sales goals."

About Selectica
Selectica, Inc. (NASDAQ: SLTC) develops innovative software that the world's most successful companies rely on to improve the effectiveness of their sales and contracting processes. Our guided selling, sales configuration, and contract lifecycle management solutions support the Global 2000 and growing mid-size firms in closing billions of dollars' worth of business each year. Our patented technology, delivered through the cloud, makes it easy for customers in industries like high-tech, telecommunications, manufacturing, healthcare, financial services, and government contracting to overcome product and channel complexity, increase deal value, and accelerate time to revenue. For more information, visit

About the Golden Bridge Awards
Golden Bridge Business and Innovation Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at