LOS ANGELES, CA--(Marketwired - Apr 15, 2013) - SelectNY (www.selectny.com), the largest independent global branding and advertising agency, announced today the appointment of Fredrik Peterhoff as Executive Creative Director, a new position. He will report directly to Olivier van Doorne, SelectNY's Worldwide Creative Director, and will be based in the agency's Los Angeles office.
"In Fredrik, we've found a visionary who represents a new caliber of creative directors, aggregating traditional advertising, PR and digital media for fashion and premium lifestyle brands, creating a new level of magic," said Angela Pih, SelectNY's Managing Director. "We're thrilled to have him join the team as we advance our Los Angeles ambitions during the most dynamic convergence of celebrity, entertainment and technology taking place now on the West Coast."
Peterhoff brings more than 15 years of experience across fashion, luxury, beauty and lifestyle brands to SelectNY. Most recently, he served as Creative Director of Photography for Anthropologie, where he defined the new photography direction across all channels.
Previously, Peterhoff led his own agency, Peterhoffs, where he produced innovative campaigns for fashion-focused brands such as Eli Tahari, Jessica Simpson, Bloomingdale's and Lord & Taylor. Prior, he was Creative Director for MD70, a full-service advertising agency focusing on fashion, luxury, beauty and lifestyle brands. He has also served as Senior Director of Creative Services for BCBG Max Azria Group, overseeing as many as 21 fashion and accessory brands.
"I'm excited for the opportunity to bring my passion and skills to a very talented and dedicated team at SelectNY," Peterhoff said. "I look forward to helping to transform the advertising and branding landscape through unique and powerful imagery, cogent marketing strategies and innovative print initiatives across the premium beauty and fashion sectors."
SelectNY is the largest independent global branding and adverting agency with over 400 employees in nine offices worldwide. For more than 20 years, SelectNY has partnered with some of the world's most robust, multi-brand corporations, such as P&G, COTY Prestige, Estée Lauder, Swarovski and Amway, and with top international premium brands, including Giorgio Armani, Roberto Cavalli, Ermenegildo Zegna, Balenciaga, Frederic Fekkai and Marc Jacobs. Our unique approach to storytelling blends Magic with Logic™, enabling us to build brands by grounding them in substance and elevating them in emotional, commercial and cultural relevance. For more information, please visit www.selectny.com or follow us on Facebook and Twitter.