SOURCE: Cinco Vidas

Cinco Vidas

September 27, 2011 10:05 ET

Self-Care Guide Tackling Cancer Side Effects Now Available

"WHEN CANCER HITS" Written by Survivor, Advocate and Safe Cosmetics Expert

NEW YORK, NY--(Marketwire - Sep 27, 2011) - Hearing the words "you have cancer" is a devastating blow to 4,191 people in the US daily*. Despite the prevalence, there is a lack of straightforward information and safe, effective solutions for the difficult side effects from cancer treatments on hair, skin and nails.

Cancer survivor, advocate and natural beauty expert, Britta Aragon, spent years combing the beauty aisles and reading labels in search of products that would relieve her father's inflamed, reactive skin during his five-time recurrence with colon cancer. Although he lost his courageous fight in 2007, Britta founded Cinco Vidas ("five lives" in Spanish) to honor his legacy. Determined to raise awareness about environmental toxins, Cinco Vidas has grown into a robust community forum providing resources and coping strategies to help reduce disease risk and save lives.

Her second act, "WHEN CANCER HITS" is now in stores and on just in time for Breast Cancer Awareness Month. The comprehensive guide walks readers through diagnosis towards recovery -- offering life-changing, proven solutions from top medical experts and survivors themselves for how to care for one's body, boost the immune system, encourage healing and nurture the soul when cancer hits.

"WHEN CANCER HITS" answers the daunting question -- "what now?" -- reaching beyond standard medical treatment with "been there, done that" suggestions, care strategies and inspirational wisdom to help support treatment and beyond. Topics tackled, with the input of cancer survivors and health care experts, include:

  • Alleviating side effects of cancer treatment
  • Addressing the unique needs of compromised skin, hair and body
  • Managing stress and worry through introspection and coping strategies
  • Protecting an already chemically-bombarded body from toxic overload
  • Emerging with positivity and commitment to health and recovery

Practical advice is peppered with inspiring anecdotes from Britta's own experiences and those of fellow survivors making "WHEN CANCER HITS" a must read for anyone preparing for a victorious fight or caring for a loved one.

"This book is a tangible extension of my own personal experience as a survivor, caregiver and advocate," said Britta Aragon. "My hope is to encourage people to be kind to their bodies and themselves during this trying time. Healing starts with self-care."

"WHEN CANCER HITS" ($16.95) is now available in stores, on and at

*American Cancer Society, 2010 Incidence Statistic

Contact Information

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