Snipp Interactive Inc.
TSX VENTURE : SPN

Snipp Interactive Inc.

October 23, 2013 13:15 ET

Self Magazine Utilizes Snipp's Mobile Contest Platform to Power Its "Prize Bonanza" Magazine Sweepstakes for the Third Year in a Row

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwired - Oct. 23, 2013) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), announced today that it is powering Self Magazine's "Prize Bonanza" sweepstakes in its current November issue. This is the third year in a row that Self Magazine's annual prize giveaway is being powered by SnippWin, Snipp's unique mobile contest platform.

Readers of Self's November issue will be able to choose from 100 different sweepstakes in which 537 separate gifts will be given away, including prizes from Zac Posen, Motorola, Lia Sophia, and a trip for two to Puerto Rico. Readers can enter up to five different sweepstakes in the program which launched on October 16, 2013 and lasts until December 2, 2013.

To enter the program, readers need to download the Self Plus app (available at all major app stores) and hold it over the pages with the Self Plus logo to access the mobile contest site, through which they can register for the sweepstakes and choose the ones they wish to enter. Prizes are across five categories: Beauty, Fashion, Fitness, Lifestyle, and Nutrition. No purchase is necessary to participate.

Snipp's SnippWin platform was utilized to create the entire mobile sweepstakes site and incorporate all the various program business rules, including enabling readers to register, view and edit the various contests they could enter.

According to Atul Sabharwal, CEO of Snipp Interactive, "We are very pleased to be working with Self for the third year in a row, which really is a testament to our capabilities in mobile promotions. With SnippWin and SnippCheck (our mobile receipt processing solution), we offer brands unparalleled capabilities for all manner of mobile promotions from sweepstakes and sample programs to loyalty programs and purchase based promotions - and everything in between."

"SELF's audience loves when we create interactive opportunities to engage with our content in unique, exciting ways, and the Prize Bonanza is one of our most popular consumer initiatives," says Lucy Maher, Web Director of SELF. "Snipp was a great partner in making the program's mobile interface both seamless and fun."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with four main solution sets:

Mobile Promotions and Loyalty Programs: A full range of turnkey mobile promotion solutions from text to win and sample programs all the way to sophisticated and full fledged loyalty programs.

Shopper Marketing & Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute any kinds of purchase related Shopper Marketing programs they wish to - without needing to coordinate with retailers, or requiring consumers to download an app.

Mobile Sites and Apps: Snipp's SiteBuilder solution allows the company to create and deploy new mobile sites for brand campaigns easily and at scale.

Augmented Reality: Snipp has been producing cutting edge augmented reality campaigns for some of the leading brands around the world.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward- looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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