SOURCE: Cardone Training Technologies, Inc.

Cardone Training Technologies, Inc.

April 23, 2013 13:07 ET

Sell or Be Sold Awarded Number One Business Sales Book for 2013

Grant Cardone's Newest Sales Book Wins Top Spot in Axiom Business Book Awards Sales Category

MIAMI, FL--(Marketwired - April 23, 2013) - Business and sales expert Grant Cardone releases his newest book, Sell or Be Sold and it has been selected the number one sales book for 2013 by the Jenkins Group for the Axiom Business Books Awards. Cardone, already a New York Times Best Selling author, has written five business books since the economic collapse in 2008. 

The judges of the Axiom Awards evaluated business books on a wide range of criteria including design, use of language, originality, relevance, and message delivery. Sell or Be Sold was ranked first by the judges for its cutting-edge ideas that go beyond the model of traditional writing being demanded by the modern consumer. Some describe Sell or Be Sold as the definitive book on selling for the 21st century. 

"I wrote Sell or Be Sold because I see how many people are struggling to get what they want and then see how many companies, big and small are having challenges selling their products and services in this new economy. We have seen executives pick up one copy for themself and then purchase a thousand copies for their sales teams. College grads are using the techniques in Sell or Be Sold to land the job they want and companies are using the material to revamp their sales effectiveness in order to provide a great customer experience," said Grant Cardone.

Sell or Be Sold is a book of new ideas on how to effectively sell yourself, your products, and your ideas in today's economy with a better educated customer and in a more competitive environment. The book contains twenty three chapters that validate the importance of sales to survival in life and in business while providing organizations with a model to modernize their sales process.

"I had been out of work for over 9 months and used the material in Sell or Be Sold to get a job with a Fortune 500 company in 12 hours," said Michael Alexander. Michael Bertilino, partner at Ernst & Young says, "Sell or Be Sold should be in every entrepreneur and CEO's library as a resource for what you MUST know and do to succeed in today's economy."

"This book is excellent, from its plainspoken language to the discussion questions and exercises that get the reader involved. Cardone's succinct writing style is perfect for today's busy person with no time for anything but the truth and for good, take-it-to-the-bank advice," said Jim Barnes, Editor and Awards Director,

Grant Cardone is recognized internationally for his sales and business advice. He first got noticed revolutionizing the automobile industry's archaic sales processes in the 1990's when he introduced, Information Assisted Selling to the industry. Initially challenged, Cardone's new approaches have been adopted by the auto dealers and manufacturer's providing a shorter, fully transparent customer experience. Cardone has since worked with thousands of companies in the US and abroad including such names like Google, Morgan Stanley, and even the US Army.

Cardone also writes for monthly for Entrepreneur Magazine, Business Insider and HuffingtonPost and is seen providing business advice to CNBC, CNN, Business Insider and Fox Business especially as it relates to the struggles of retail companies like Apple, Blackberry, JC Penney, Sears and the failures of Circuit City, and Borders. 

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Contact Information

  • Fred Tanaka
    Cardone Training Technologies, Inc.
    Office: 310-777-0255
    Mobile: 323-246-7468