Sell to People, Not Contacts: InsideView Launches People Insights

SAN FRANCISCO, CA--(Marketwire - Nov 1, 2011) - InsideView, the leader in sales intelligence and social selling, today announced the launch of People Insights. InsideView People Insights allows business professionals to connect with the right person, with the right message, at the right time -- ultimately driving greater productivity and revenue.

A New Type of Connection
Connections are more important than ever for reaching and engaging your prospects. More than 90 percent of executives never respond to cold-call sales or unsolicited emails, while more than 80 percent do engage when referred by a connection -- whether through a friend, colleague, customer or industry peer. InsideView Connections grows your reach beyond social networking sites (your personal connections) to automatically leverage your extended business network of coworkers, executives and board members, previous employers, and customers (your corporate connections). Even young professionals, who often have a limited Rolodex and professional network, can now instantly leverage their company's extended network of corporate relationships.

A New Type of Insight
In addition to connecting with the right person, it is critical to engage with the right message at the right time. InsideView People Alerts allow you to track key people across customers and prospects so that you are the first to get notified about job changes, news mentions, social media chatter, and other key developments. These alerts are delivered directly to your inbox and in your CRM application so that you always know the right time to reach out. People Alerts help you find new opportunities, accelerate existing ones, identify risks, and always stay ahead of your competitors.

"There is no competitive advantage to be gained by using basic contact data. Everyone has access to phone numbers and email addresses, and response rates are abysmal," said Umberto Milletti, CEO of InsideView. "What creates differentiation is cutting through the noise and engaging people. The biggest value of People Insights is knowing how best to connect to people, what is top of mind for them and their business, and when is the best time to reach out."

With the launch of People Insights, sales and marketing organizations can now easily find the right person to contact, identify any mutual connections, get a complete picture via social media profiles, view recent news mentions, and be alerted about when to reach out. No other solution brings together such a comprehensive set of insights about people within a business context.

InsideView is available on the Web and integrated into all leading CRM solutions. To learn more about InsideView People Insights and get going with the most powerful sales intelligence solution in the market, please visit www.insideview.com/people-insights.

About InsideView
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within your CRM, browser, or mobile device. InsideView's products are used by more than 100,000 sales professionals, and over 1,000 market-leading companies including Adobe, AIG, BMC, CapGemini, Experian, and SuccessFactors. For more information, visit www.insideview.com.