January 31, 2011 13:51 ET A New Home Selling Option in the Edmonton Real Estate Market

EDMONTON, ALBERTA--(Marketwire - Jan. 31, 2011) -, an Edmonton real estate brokerage, launches a campaign to provide Edmontonians with realtor advice for an unrealtor price. offers four low cost home selling options that empower sellers to make smart selling decisions that are right for them. Their home can be sold their way, with as much or as little real estate agent advice and service as they want.

"Many people do not realize there are options in between the traditional full commission model and the for-sale-by-owner option. It's time to bring this type of pricing structure and choice to the masses, and let people know that these options exist." said Rod Thompson, president and founder, of and licensed broker. gives home sellers access to a licensed real estate agent and MLS listings at a fraction of the cost, compared to a full commission based service. Four home selling packages, ranging from $599 to $1599, include a MLS listing with a range of real estate agent services. Sellers can choose how they want to sell their home and get only the services they need. 

With the Canadian Real Estate Association and Competition Bureau agreement in October 2010, real estate agents are able to list a seller's property on the Multiple Listing Service for a mutually-agreed upon flat fee or sellers can purchase any type of real estate service separately. This has not only created new opportunities for sellers, but allows new business models to emerge. is ahead of the industry, with its business model in place for over two years. 

"We have been in the top five per cent for team MLS sales in Edmonton for 2008 and 2009," said Thompson. "We are poised to change the industry. I am proud to be a part of the movement towards empowering sellers with choice, and bringing competitive options to people in the Edmonton region. I'm excited that it all started here in Alberta, and look forward to eventually growing into new markets in the future." is the first real estate brokerage in Alberta that combines the expertise of a licensed REALTOR with the freedom of a for-sale-by-owner company, giving sellers great cost savings and added value. lists your home on the MLS system and provides you with the knowledge and tools to successfully sell your home. With four home selling packages, ranging from $599 to $1599, you can choose how you want to sell your home and how much you want to save. Sold. Your way. For more information, visit

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