June 11, 2013 10:01 ET

Selligent Positioned in Gartner's Magic Quadrant for Multichannel Campaign Management

BRUSSELS, BELGIUM--(Marketwired - June 11, 2013) - Selligent - an international vendor of digital marketing campaign management solutions - today announced it has been positioned as a "Niche" vendor in Gartner's Magic Quadrant for Multichannel Campaign Management.

On May 30, Gartner released its annual Magic Quadrant for Multichannel Campaign Management. In this report, and among other topics, Gartner's Analysts confirmed the importance of the email channel in today's marketers' activities. In its strategy to answer the needs of a demanding B2C market, Selligent relies on a robust set of features and a simple pricing model for its solution integrating email and campaign management.

Thierry Téchy, Chief Strategy Officer of Selligent, comments: "The ease of use by marketers and good value from their investment are the messages we want to convey to the market. Our customers emphasize these key benefits demonstrating that Selligent really delivers on its promises."

André Lejeune, Chairman and CEO, adds: "Selligent is very committed to providing marketing professionals with the most integrated marketing campaign automation and we believe this inclusion in the Magic Quadrant, combined with the massive growth we achieved in 2012, puts us in a good position to develop our business worldwide.

We consider Selligent's inclusion in Gartner's Magic Quadrant for Multichannel Campaign Management as recognition of the Research & Development dynamics, which recently lead to the launch of a new MRM module."

Jan Teerlinck, VP Product Marketing and International Business Development, further explains: "The Selligent MRM module is indeed a major product evolution for our clients and agency partners. It brings value to all stakeholders in the campaigning process by combining project activity, financial information and KPI reporting in a single interface. The MRM module is becoming a central source of business information for marketing managers. It completes the real 4-in-1 promise, offering a solution to create, optimize, execute and manage marketing campaigns."

Magic Quadrant for Multichannel Campaign Management - Adam Sarner, Julie Hopkins - 30 May 2013

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Selligent

Selligent is an international vendor of digital marketing campaign management solutions. It offers a 4-in-1 cloud solution for successful cross-channel campaign management:

  • Create multichannel interactions from a single customer view,
  • Optimize content and offers for higher conversion,
  • Execute across all channels from a single solution,
  • Manage processes and improve visibility and accountability of all marketing activities.

Selligent has helped over 400 brands in 11 countries achieve their ambitions, in various industries such as retail, travel and entertainment, media and publishing, and financial services.

Selligent has 180 employees and its head office is based in Belgium. Today the company has offices in Belgium, The Netherlands, France, Germany, Italy and Spain and serves customers in most European countries together with marketing and communication agencies.

For further information, visit our Web site: or our blog:

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