SOURCE: Selling Halloween
RANDOLPH, NJ--(Marketwired - Sep 25, 2013) - Halloween spending is predicted to reach $6.9 billion dollars this year, according to a recent National Retail Federation (www.nrf.com) survey. To provide deeper insights into what is driving the industry, Selling Halloween magazine, the definitive resource for Halloween retailers for 23 years, has released the results of its first ever Industry Research Report. The report, which surveyed both Halloween retailers and haunted attractions operators, reveals the reported sales and trends that impacted the Halloween and Haunt industries as a whole during the 2012 season and predicts what will drive business in 2013.
The report covers a comprehensive range of topics including: annual sales, revenue producers, sales gains, business challenges, marketing strategies, social media initiatives, investment strategies, trends and more. The survey's findings show how retailers are under increasing pressure to find a balance between saving on overhead while keeping product mixes fresh. Similarly, haunt operators are looking for ways to keep costs down, yet still find innovative technologies to refresh attractions year-after-year. The survey offers insights into how the respondents are tackling those and other business challenges.
The report reveals that 33% of retailers saw an increase in revenue, while 24.3% saw a decrease and 17% saw it stay the same. On the haunt side however, 61% of respondents said that sales were up for 2012.
Other key findings include:
- 46% of retailers say that adult costumes are the number one revenue producer.
- Home Décor saw the largest sales gains for 25% of retailers.
- Greatest challenges facing both retailers and haunt owners.
- Best price points for both adult and children's costumes.
- What retailers are doing to cut costs.
- What next-generation trends operators predict will have the biggest impact on haunts.
- 61% of haunts saw increased sales in 2012.
- Online sales figures
- And much more!
This report can be downloaded in its entirety, free of charge, at http://www.sellinghalloween.com/reports/2013-State-of-the-Industry-Report85411.
About Selling Halloween:
For more than 23 years, Selling Halloween magazine has been the definitive resource for Halloween retailers. In 2010, it introduced the Nightmare Zone, expanding its focus to the Haunted Attraction industry and is now covering that marketplace as well. Selling Halloween is published by Edgell Communications. For more information, visit www.sellinghalloween.com.