July 12, 2010 08:45 ET

SellPoint and EXPO Announce Consumer Video Review Syndication Partnership

EXPO's Authentic Consumer Video Reviews Now Available to Manufacturers to Expand Video Product Tours

NEW YORK, NY--(Marketwire - July 12, 2010) -  EXPO (, the first video community where consumers share their unbiased opinions about the products they buy, and SellPoint (, the leading provider of on-demand video product tours for retailers, have created a partnership to expand the content available to manufacturers when creating product tours through SellPoint. 

The partnership between the two digital rich media companies was in response to client requests to distribute EXPO's videos on SellPoint's turnkey syndication platform. Seagate is one of the first manufacturers to participate in the program, utilizing EXPO videos on the "What Owners Say" tab on this product tour for the FreeAgent Theatre+. The tour is distributed to retailers including Staples here

"Manufacturers have recognized how compelling our video reviews are," said EXPO President Bill Hildebolt, "so it's not surprising they now want to see that content distributed as widely as possible. Efficient syndication of content to retailers is an ongoing challenge and SellPoint's leadership in this area made the partnership a no-brainer." 

"Consumers now expect an engaging and informative experience when shopping online and SellPoint delivers rich media content that drives sales conversions and visitor satisfaction," said SellPoint CEO Rick Martin. "EXPO's content is a compelling addition to the shopping experience: real people giving honest opinions in a highly compelling format."

"We are delighted with the way that EXPO and SellPoint have come together to present what owners say about Seagate's innovative new products directly on the product pages of our retail partners," said Cristina Martinez, Marketing Manager with Seagate. "Seeing real users of our products tell their stories adds a unique and positive dimension to the shopping experience."

Historically SellPoint has either created most of its content on behalf of its manufacturing clients in-house or in partnership with a client's creative agency. The partnership with EXPO represents a strategic evolution to be able to integrate incremental third party content into the platform on a turn-key basis, while maintaining both creative and technical integrity over the integration.

Although the partnership was initiated at the behest of manufacturers who happened to work with both SellPoint and EXPO, the companies are now finding that retailers who are exposed to the content are requesting that it be included in integrations.

Manufacturers need to have a relationship with both EXPO and SellPoint to be able to take advantage of the program, but Hildebolt says that the two companies are committed to simplifying that process as much as possible, "In evaluating each other, we discovered that in both cases our services can be a little intimidating to new clients, but customer satisfaction is extremely high. So, we're both motivated to find ways to get the barriers to entry down as far as possible."

About SellPoint
Based in San Ramon, Calif., SellPoint, Inc. is the leading provider of online video product tours and brand stores, providing manufacturers of consumer products with controlled, consistent, and highly engaging product presentations syndicated across all of their online points of sale. SellPoint's patented Active Product Tours combine rich and engaging product images and video with a customizable array of sales support materials, transforming today's static product pages into an active selling presentation that is proven to motivate shoppers to buy. The SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel. SellPoint's clients include Seagate, Canon, Logitech, Fujifilm, SanDisk, Panasonic, TiVo, Brother, Magellan, and dozens more. SellPoint's Retail Syndication Network includes over 150 of the top online retailers, including, Best Buy,, Circuit City,, Wal-Mart, OfficeMax, Sears, Staples, Toys"R"Us and more. For more information, visit

About EXPO
EXPO is the first video-based community specifically created for consumers to share their unbiased opinions about the products they buy. This fast-growing community has created the world's largest catalog of consumer insights with over 300,000 video product reviews covering everything from shampoo to cell phones to hybrid cars. EXPO provides marketers with a platform to safely navigate the new world of social media by engaging with consumers in an authentic conversation. EXPO's videos have been viewed over 30 million times and are available at, retail websites, YouTube, Facebook, manufacturer sites and other consumer research destinations.

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    Jessica Thorpe
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