May 19, 2011 09:00 ET

Semphonic Announces X Change 2011 Conference Huddle Topics

Sessions to Cover Digital Analytics Challenges and Methodologies

NOVATO, CA--(Marketwire - May 19, 2011) - Semphonic announced today the "huddle" topics for X Change 2011, the Web analytics industry's premier conference, held this year in San Diego, CA this September 12-15.

X Change is uniquely structured around nearly 60 conversations -- dubbed "huddles" -- among peers on topics including mobile analytics, measuring social media, integrating analytics and CRM, creating analysis with massive amounts of data and addressing the challenges associated with building an analytical organization.

"Huddles are the trademark of X Change," said Semphonic President and Conference Founder Gary Angel. "Our roster of huddle leaders, made up of enterprise practitioners and managers, has helped us build a conference slate that reflects the most relevant and interesting topics in the forefront of the Web analyst today. You just won't see topics of this depth at any other conference."

The Web measurement topics covered by these experts include:

  • Tom Betts of the Financial Times on "Paywall Analytics"
  • Brandon Bunker of Sony on "Whiteboxing Website Black-Box Solutions"
  • Kiele Cauble of American Airlines on "Easy Opportunities in Predictive Analytics"
  • Anne Commisso of Cisco Systems on "Optimizing B2B Analytics"
  • Sue Feldman of the National Cancer Institute highlighting valuable "Social Media Tools"
  • Matthew Fryer of on "Getting the Data to Tell its Secrets" and taking a "Segmented Approach to Testing"
  • Enrique Gonzales of AARP on "Web Analytics and CRM"
  • Stephane Hamel of the Université Laval on "Sustaining a Data driven Organization"
  • Chris Johannessen of Barclaycard on "Multi-Mobile Platform Analytics"
  • Michele Lambert of QVC on "Analysis for SEO" and "Advanced Segmentation and Retargeting"
  • David McBride of Comcast on "Cloud-based Analytics."
  • Jim Olstrom of Nickelodeon on "Data Overload - Managing Multiple and Conflicting Data Sources"
  • James Robinson of the NY Times on "Shifting to Visitor-Level Analytics"
  • Joe Stanhope of Forrester on "Behavioral Targeting" and "Mobile Application Analytics"

"The experience level of Web analytics practitioners is reaching new heights, but there are always new things to learn from each other," said Bill Gassman, Research Analyst at Gartner. "Learning by sharing ideas in a huddle format is an approach that works, when everyone comes ready to participate."

Session topics and additional leaders are still being finalized and will be available on the X Change 2011 website. Registration sold out last year and seats are again limited.

For more information and to register for X Change 2011 please visit:

About Semphonic:
Semphonic is the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their Web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier Web analytics conference, X Change. For more information about Semphonic, please visit:

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