June 12, 2007 08:30 ET

Semphonic Announces the XChange Conference a Rare Opportunity to Work Peer-to-Peer With Top Analytics Authorities to Actually Improve Your Web Site

Famed Web Analytics Guru Eric T. Peterson Marquees as Keynote Speaker

NOVATO, CA--(Marketwire - June 12, 2007) - Semphonic, a leading web analytics consultancy today announced the XChange Conference. XChange is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches. The Conference will be held on September 20th and 21st in Napa, California at COPIA -- the Premier Wine, Culinary and Arts Center nestled in the very heart of Napa's Wine Country during the most beautiful and exciting time of year in the wine country.

Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, will marquee as Keynote Speaker and also serve as one of the expert facilitators.

At XChange, attendees will select from a wide variety of small group "huddles." These sessions will be facilitated by leading experts in web analytics -- each picking the topics that they care most about. In addition to Mr. Peterson, expert facilitators will include leading authorities in web analytics: Gary Angel, Manoj Jasra, Marshall Sponder and many others. These practitioners will work peer-to-peer with attendees on subjects such as Engagement and Brand Measurement, Site Base lining with Functional Analysis, Social Network Analysis, and Managing Data Quality Issues. Participants will work through their unique problems, brainstorm solutions and help define new solutions and best practices in the most important areas of web analytics.

Gary Angel, President and CTO states, "Instead of passively absorbing someone else's point of view, the focus is on small, interactive group break-outs, facilitated by expert practitioners. At Xchange, you discuss your issues and problems, talk over real-world approaches, and figure out joint strategies for doing web analytics. It's a rare opportunity not to hear experts -- but to work with them -- peer to peer."

At the XChange attendees will be able to:

--  Air issues and concerns with fellow practitioners and co-experts;
--  Brainstorm new approaches to key analysis issues;
--  Bridge the gap between using web analytic tools and doing real
--  Hear the concerns, fears and wild ideas that are shaping our
    community, and be a part -- not a target -- of the conversation!
According to Keynoter Eric Peterson, the small hands-on aspect of the Conference is what makes it exciting. "I like that it's personal. That it's an opportunity for all of us to really talk, in-depth and focused, about what works and what doesn't. At conferences, the best parts are often the conversations I have in-between things. XChange is just that conversation. If you're really serious about DOING web analytics, you should attend XChange."

To learn more about the XChange Conference and attend, please visit

About Semphonic

Semphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. Semphonic has partnered with most of the major web analytics tool vendors and provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. Semphonic is headquartered in Novato, California. Visit us at for more information.

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