SOURCE: SEMphonic

May 10, 2006 08:30 ET

SEMphonic to Hold Search Engine Marketing Agency Tour June 5-7 Throughout San Francisco Bay Area

Search Engine Marketing and Web Analytics Experts Share Insight Into Using Web Analytics in Search Engine Marketing

NOVATO, CA -- (MARKET WIRE) -- May 10, 2006 -- SEMphonic, search engine marketing (SEM) analytics technology tool provider and web analytics consulting company, today announced that it will hold a Search Engine Marketing Agency Tour from Monday, June 5 through Wednesday, June 7, in the San Francisco Bay Area. The three-day event is open to interactive and traditional media agencies and will focus on the role of web analytics in supporting search engine marketing.

This event will explain how web analytics can be used to support better Search Engine Marketing. It will focus on the role web analytics can play in helping companies achieve the right balance between PPC and SEO programs and how the additional knowledge gained from web analytics can help both PPC and SEO practitioners do a better job of targeting their efforts and optimizing their campaigns.

Key takeaways from the event will include:

--  How to use web analytics to better measure key SEM issues;
--  Measuring organic cannibalization;
--  Identifying SEO site holes;
--  Finding the usability cost of SEO optimizations;
--  Understanding the value of controlling the Landing Page;
--  Determining the level of qualification by channel and term;
--  Implementing conversion proxies and long-lead time conversion
    tracking.
    
The San Francisco Bay Area leg of the tour will be lead by Gary Angel, President and CTO, SEMphonic. With over twenty years of experience in decision support, CRM, and software development, Gary co-founded SEMphonic and is president and chief technology officer. He's responsible for leading SEMphonic's development of web analytics and SEM decision-making tools for web marketing professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab maximize their web channel marketing through intelligent use of enterprise web analytics.

"The Tour offers a great opportunity for search engine marketing professionals to learn how to use web analytics to support search engine marketing," states Bob Heyman, Chief Search Officer, Mediasmith. "We're happy that SEMphonic is providing this opportunity for us to tap into additional industry resources."

To qualify for participation in the Agency Tour, please contact Katherine Garvey at kgarvey@semphonic.com or call (415) 493-2580.

About SEMphonic

SEMphonic has over 9 years of experience in the field of web analytics and Internet marketing. The company focus is to develop and deliver powerful online campaign tracking tools and web analytic consulting services. Now SEM practitioners gain accurate and faster methods to analyze and report on an entire campaign, from comparative PPC/SEO performance to in-depth competitor analysis. This provides SEM professionals with more rapid, comprehensive, and actionable insights to help improve SEM campaign performance.

SEMphonic provides these technologies, tools, and services to maximize the competitive edge for Agencies and companies such as American Express, WebMD, AOL, CyberTrader, Charles Schwab, Endless Pools, Hotwire, Intuit, Mediasmith, iCrossing, SurePoint Lending, and others. SEMphonic is headquartered in Novato, California. Visit us at www.semphonic.com for more information.

Contact Information

  • Media Contact:
    David Libby
    Tel. 510.271.0640 ext. 150
    Email: Email Contact