May 06, 2008 10:50 ET

Semphonic Joins viaTealeaf Partner Network

Semphonic, a Leading Tool-Independent Web Analytics Consultancy, Joins viaTealeaf™ Partner Network to Help Businesses Maximize Online Revenue Potential and Reduce Service Center Costs

SAN FRANCISCO, CA--(Marketwire - May 6, 2008) - Semphonic, a leading web analytics consultancy, today announced it is joining the new viaTealeaf Partner Network. Tealeaf is the leader in online Customer Experience Management (CEM). Combined with Tealeaf's award-winning CEM solutions, Semphonic's expertise helps joint customers drive business change in order to improve online channel performance. Semphonic is debuting new service offerings, based on Tealeaf's solutions that are aimed at maximizing online revenue potential and reducing service center costs.

"For companies looking to take a more disciplined approach to their online optimization processes and open channels of communication, Semphonic is a recognized expert," said John Dawes, Vice President of Product Management, Tealeaf. "With this partnership, our joint customers will find it easier to answer the difficult questions they have about their site not only for their traditional ebusiness decision markets, but also in service centers."

Semphonic is helping businesses experience immediate value from their investment in Tealeaf solutions by delivering two new service offerings:

1) Extended Process Optimization (EPO): This offering helps refine web sites in order to deliver engaging online experiences and improve online conversion rates -- aimed at maximizing online revenue potential. Driven by Tealeaf's solutions, the EPO answers key questions around process optimization that go beyond traditional fall-out analysis such as:

--  Are users actually "ready" and "qualified" when entering a process?
--  Is additional persuasion necessary during the process?
--  Are specific visitor segments experiencing difficulties?
--  Is there information missing inside the process?
--  What is the net impact of defects and errors on total performance?

2) Comprehensive Call-Center Avoidance Program: This program integrates Tealeaf's visibility into online customer behavior directly with the call center designed to reduce service center costs:

--  Pairs online and call-center behavior to provide integrated customer
    support measurement.
--  Measures the actual impact of web content and visits on both Customer
    Satisfaction and Call-Center Usage.
--  Finds and identifies gaps in site coverage or function that generate
    Call-Center activity.

"Tealeaf's powerful online visibility and analysis help us actually solve problems that before we could only identify. Tealeaf's Customer Behavior Analysis Suite provides us with unique customer behavioral analysis capabilities, and we also use their Customer Service Optimization Suite, to allow our customers to replay specific online sessions of interest in the call center, and keep high-level ebusiness decision makers current on many issues which otherwise would be hidden in legacy systems," said Gary Angel, President and CTO of Semphonic. "Extending this service to our clients is a natural fit because it advances the reach of online analytics -- particularly in the critical area of call center avoidance."

About Semphonic

Semphonic is a full service web analytics consultancy with headquarters in Novato, CA and offices in New York, Boston and Washington, DC. Founded in 1997, the Company has helped both e-commerce and non-commerce organizations achieve measurable improvement in the performance of their web channel by providing a range of services to include web analytics planning, process and strategy, software solution selection and implementation; web data quality assurance, site reporting and analytics training. To learn more about Semphonic, please visit

About The viaTealeaf Partner Network

The viaTealeaf Partner Network brings together a full ecosystem of technology solutions and consultancies helping companies to analyze their online customer behavior and continuously optimize their user applications. By leveraging these partnerships to understand their own online users, companies are able to provide better online experiences and improve both their revenues, via increased conversion rates and operational costs in their service centers.

About Tealeaf

Tealeaf provides online customer experience management solutions and is the leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit

© Copyright 2008 Tealeaf Technology, Inc. All rights reserved. Tealeaf and Tealeaf Technology are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. The Tealeaf word and design mark, VIA, Visibility.Insight.Answers, Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect, cxResults and viaTealeaf are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

Contact Information

  • Tealeaf Media Enquiries:
    Shoshana Deutschkron
    Email Contact
    (415) 932-5009

    Semphonic Media Enquiries:
    David Libby
    Two Pins PR
    Email Contact
    (510) 868-4903