SOURCE: SEMphonic

August 13, 2008 10:48 ET

Semphonic to Speak About Web Analytics at National Conference on Health Communication, Marketing, and Media

NOVATO, CA--(Marketwire - August 13, 2008) - Semphonic, a leading web analytics consultancy, today announced that Phil Kemelor, Vice President of Strategic Consulting Services at Semphonic, will speak at the second National Conference on Health Communication, Marketing and Media (NCHCCM) held at the Omni Hotel in Atlanta, Georgia, August 12-14. Phil will present "Becoming a data-driven organization: How to use web analytics to guide site strategy and tactics" as part of the panel "Evaluation and Web Metrics - Tracking trends and progress on the Internet."

The panel is scheduled to take place on Thursday, August 14, 8:00am - 9:30am EDT. This presentation will identify methods and models for integrating web analytics into organization processes to improve web site content and marketing, regardless of the analytics solution being used, such as Google Analytics, Omniture, or WebTrends.

Bringing together individuals representing academia, public health researchers and practitioners from federal and state government and the private sector , the NCHCCM provides a scientific and professional forum for researchers and practitioners to share insights, research findings, and best practices to advance the fields of health communication, marketing and media. The theme for this year's conference is Engage and Deliver, and will explore how public health can engage with the public and partners to develop and disseminate better health information and interventions to improve the health of the individuals and their communities.

For more information on the panel, please visit http://www.cdc.gov/HealthMarketing/NCHCMM2008/about_conference/about_nchcmmcon.htm

About Semphonic

Semphonic is a full service web analytics consultancy with headquarters in Novato, CA and offices in Boston, New York and Washington, DC. Founded in 1997, the Company has helped both e-commerce and non-commerce organizations achieve measurable improvement in the performance of their web channel by providing a range of services to include web analytics planning, process and strategy, software solution selection and implementation; web data quality assurance, site reporting and analytics training. Clients include National Geographic, National Cancer Institute, American Express, Charles Schwab, Morgan Stanley, Intuit, and Readers Digest. To learn more about Semphonic, please visit http://www.semphonic.com

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