Sens Foundation

Sens Foundation

February 03, 2012 14:40 ET

Senators set to host Bell Sens Youth Mental Health Awareness Night in support of Do It For Daron Fund

OTTAWA, ONTARIO--(Marketwire - Feb. 3, 2012) - The Sens Foundation will host the second annual Bell Sens Youth Mental Health Awareness Night in support of the Do It For Daron (D.I.F.D.) Fund at the Royal Ottawa Foundation for Mental Health on Saturday, Feb. 4, when the Ottawa Senators play host to the Toronto Maple Leafs at Scotiabank Place.

The Bell Sens Youth Mental Health Awareness Night is designed to inspire conversations, highlight the issues of youth mental illness and promote organizations and resources within the community which offer mental health support services to youth and their families. The fundraiser was created by the Sens Foundation in honour of Daron Richardson, the 14-year-old daughter of Senators assistant coach Luke Richardson, who committed suicide in November 2010.

While the Maple Leafs and Senators will be competitors on the ice on Saturday, both teams will be united in showing their support of youth mental health. In an effort to generate awareness and inspire conversations, all players on both teams will wear D.I.F.D purple heart stickers on their helmets. Team general managers Bryan Murray and Brian Burke, along with their coaching staffs and trainers will wear purple D.I.F.D. ties. Purple was Daron Richardson's favourite colour and is the designated colour for the initiative.

Bell Let's Talk national spokesperson and six-time Olympian Clara Hughes will take part in a ceremonial puck drop prior to Saturday's game along with Luke and Stephanie Richardson, and Patrick Kidney, who created the winning design for the 2012 D.I.F.D T-shirts.

Prior to and during the game, Senators players, coaches, wives and girlfriends will join members of the Kanata Girls Hockey Associaition, volunteers from Bell and Sens Foundation president Danielle Robinson in an effort to raise funds through the sale of D.I.F.D.-themed bracelets ($5), pins ($5), mini-sticks ($10), T-shirts ($20), ties ($20) and autographed D.I.F.D. mystery pucks ($25). Also available will be 200 D.I.F.D. mystery pucks signed by members of the Senators. In addition, there will be three unsigned pucks, which will entitle the lucky purchaser to meet a Senators player following the game.

Upon entering Scotiabank Place, fans will receive a D.I.F.D. pamphlet including a donation envelope, which can be submitted during the in-game collection or mailed to the Sens Foundation. Fans can also donate $5 by text-messaging DIFD to 45678. All proceeds from the sale of D.I.F.D. merchandise and in-arena donations will assist the Sens Foundation in meeting the $200,000 pledge it made in support of youth mental health initiatives including the early identification and intervention program for youth at the Royal Ottawa Foundation for Mental Health. For more D.I.F.D.-related information and with regards to Saturday's event, please visit

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