SOURCE: The Classical Archives

May 26, 2005 14:11 ET

Send Complete Classical Music Performances

The Classical Music Archives' "Send It" Seen as Effective Viral Marketing Tool

Lets Users Send E-mail Messages Offering Streamed Music

PALO ALTO, CA -- (MARKET WIRE) -- May 26, 2005 -- The Classical Music Archives website visitors can now send complete great performances of works by the world's best composers to family and friends via the new "Send It" feature.

"Send It" enables any user (subscribers and free users) to create and send e-mail messages that contain a link to a specific musical work on the site. The link directs the recipient to a special page online where they can access the selected work and a personalized greeting. There are literally thousands of works to choose from, including those of all the great Masters: Bach, Mozart, Beethoven, Brahms, etc. -- 1,800 composers in all! Free users can send up to five files per day at no charge, while subscribers can email up to 25 messages per day.

The Classical Music Archives is a subscription-based online music service launched in 1994, which has grown to offer the largest collection of classical music files on the Internet. Close to 3,000,000 unique users visit the site each month and enjoy intelligent access to classical music works that are otherwise hidden or absent on other Internet music sites. (See www.classicalarchives.com).

The 11-year-old service houses more than 33,300 full length classical music files. Pierre R. Schwob, CEO and founder of Classical Archives LLC reports, "The initial response to this new benefit has been strong. Users clearly enjoy sharing music with their friends and particularly the ability to send it with a personalized message. The interface is clean and simple and it encourages our visitors to share our URL with those they know."

According to Mr. Schwob, "We've developed a user interface that is designed with the classical music enthusiast in mind. Visitors can actually find the classical music they are looking for on our site. Our subscribers pay a small annual fee of $25 and can stream/download up to 1,000 files per month. We also welcome free users although they are limited to accessing only five files per day."

The Classical Archives also features a superior browsing environment with in-depth corollary content such as bios, timelines, an online store and a Learning Center for musicians and conductors. Live recordings are delivered in Hi-Fi MP3 or streamed in the WMA format. A very large collection of MIDI files enables listeners to download large works quickly and, with the software, to actually see and follow the scores.

About The Classical Archives: The Classical Archives was created in 1994 by CEO Pierre R. Schwob while he was living in Hong Kong. The Internet was at the beginning of its exponential growth and he published a small web page -- "The Archives of Classical MIDI Sequences" -- to share about 40 MIDI classical music files he had sequenced. Visitors to the page were invited to send him their own sequences soon resulting in a central location on the web where classical music MIDI files would be available and clearly cataloged to permit others to locate easily. Rather quickly, the site attracted such important collections as the complete Scarlatti Sonatas by John Sankey and other wonderful sequences by Finley, Leen, Moclin, Yokochan and others. Today the Company is headquartered in Palo Alto, CA and over 33,300 music files from more than 1,800 composers are available at www.classicalarchives.com.

Classical Archives, LLC
200 Sheridan Ave Ste 403
Palo Alto CA 94306
Phone: 1-650-330-8050
www.ClassicalArchives.com

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