SOURCE: Send Word Now

Send Word Now

August 30, 2011 08:42 ET

Send Word Now Delivers Critical Alerts in Response to Hurricane Irene Threat

Send Word Now's Alerting Service Successfully Used and Stress-Tested by Customers Across the Eastern Seaboard Before, During, and After the Hurricane

NEW YORK, NY--(Marketwire - Aug 30, 2011) - Send Word Now, the leading worldwide provider of emergency notification and incident management services, announced today that the company delivered almost 40,000 alerts last week, as Hurricane Irene made its way up the Atlantic, leaving flooding, power outages, and property damage in its powerful wake. Over 6.5 million individual messages were sent via phone, e-mail, and text to over five million individuals, as organizations prepared residents, employees, and affected stakeholders for the harsh weather conditions created by Hurricane Irene.

Send Word Now customers responded effectively to the storm, which initially made landfall in North Carolina on Saturday morning and continued north through Washington, D.C., Baltimore, Philadelphia, New York City, Boston, and New England late into the night. Send Word Now's robust communication platform was used to send warnings, updates, and instructions via a variety of devices, including landlines, cellular phones, e-mail, and BlackBerry® PIN. Throughout the weekend, notifications were sent to various stakeholders, emergency response teams, and business continuity planners, allowing them to react quickly and efficiently to the hurricane's threat.

"Irene was the first major storm of the 2011 U.S. hurricane season, and it underscored the value of preparation in the face of natural disasters," said Tony Schmitz, President and CEO of Send Word Now. "As a New York City-based company, we were very aware of the dangers posed by this hurricane, and we applaud our customers' forward-thinking efforts to keep all of their employees, residents, stakeholders, and property safe during the hurricane. Having an on-demand notification system in place is one of the most important aspects of ensuring proper communication during a crisis, and we are happy to be able to support emergency preparedness in this way."

About Send Word Now

Send Word Now is the leading provider of on-demand alerting and incident response services for both routine and emergency communication. The easy-to-use, web-based emergency notification service is used by government agencies, municipalities, universities, non-profit organizations and businesses, including many Fortune 500 companies, to ensure fast, effective, two-way communication in real-time. Send Word Now's Alert Tracer® provides a full audit trail of messages sent and received for after-action reporting and follow-up. Designed to reach anyone, anywhere, anytime, with any device over any type of connection, Send Word Now's mass notification system is capable of transmitting hundreds of thousands of voice and text messages in minutes. The company is headquartered in New York City. Visit our website at or email us at

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