SOURCE: Send Word Now

November 13, 2007 10:44 ET

Send Word Now and Office Shadow Partner to Integrate Business Continuity Planning and On-Demand Alerting

ORLANDO, FL--(Marketwire - November 13, 2007) - CPM 2007 East Conference -- Send Word Now, a leading provider of on-demand alerting and response services, today announced a partnership with Office Shadow, authors of Shadow-Planner, the world's leading web-based business continuity management software. The two companies have integrated alerting and planning functionality and are exhibiting at the CPM 2007 East Conference in Orlando this week.

Office Shadow's Shadow-Planner application helps multiple people within an organization contribute to building a business continuity plan in the simplest way, via email. In today's environment of employee and asset accountability, advanced continuity planning is essential. Office Shadow has integrated with Send Word Now's alerting and response services, resulting in an action-oriented service that allows users to store and retrieve all types of plans, select required actions and send out two-way voice and text alerts in real time. Alerts can be activated from a PC or a BlackBerry device to mobilize and respond to the incident.

Unexpected disasters, such as the current California wildfires and acts of violence such as the Virginia Tech shootings, have generated increased attention on the value of both scenario planning and real-time communications during an event. With the integration of services from Send Word Now and Office Shadow, alerts can reach thousands of people quickly to help ensure their safety, and business disruption is minimized. In addition, these on-demand service offerings leverage the newest technologies and eliminate the need for installation, upgrades and extensive training.

Michael J. Sher, co-founder and Chief Strategic Officer of Send Word Now, states, "The synergies between Office Shadow and Send Word Now were overwhelmingly obvious. We have similar subscription business models, similar prestigious customer bases, similar prospective customers, and both companies pride themselves on solving inefficiencies in the market. Our integrated offer will now allow individual departments within organizations to sign up for the service, as opposed to having to sell the entire enterprise."

"We sought a partner who was complementary to our technology and vision, offered an open API with which we could integrate, and had a broad understanding for the market and the opportunities. Send Word Now has proven itself a clear leader in these areas," says Roland Johnson, president of Office Shadow.

Send Word Now and Office Shadow are bringing together two best-of-breed applications for a special bundled offering starting as low as $10,000, far below other industry offerings. With two seats of Shadow-Planner Lite software and 25 contacts for Send Word Now's SWN Alert Service, users can be up and running in a matter of days, developing departmental crisis and recovery plans, including documented actions, procedures and call lists online, and initiating mass alerts from a dynamic dashboard.

About Office Shadow

Office Shadow was founded in 2001 and operates from offices in New York, London and Paris with resellers in Milan and Brisbane. The company focuses exclusively on business continuity management software and is the developer of Shadow-Planner; the world's leading web-based Business Continuity and Risk Management suite. With its intuitive design and workflow-driven operation, the solution is finding rapid adoption in all industry sectors, including blue chips, local government bodies and many small and medium-sized enterprises. For more information visit:

About Send Word Now

Send Word Now is the leading provider of on-demand alerting and response services driving effective communication during time sensitive situations. The easy-to-use, web-based services are used by corporations, government agencies, and educational institutions to ensure fast, effective, two-way communication in real-time, ensuring continuity during time sensitive events -- anywhere, anytime, regardless of location, device or connection. The company is headquartered in New York City. More information about Send Word Now can be found at

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Send Word Now and Send Word Now Alert Services are trademarks of SWN Communications Inc.

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