SOURCE: 3scale



May 24, 2011 14:00 ET

Senda Selects 3scale SaaS API Management Infrastructure to Distribute Chronomove API Location Based Service LBS Developers

Sustainable Mobility Software Leader Senda Fuels Next Generation Location Based Services via 3scale

NEW YORK, NY--(Marketwire - May 24, 2011) - Senda, a leading provider of sustainable mobility software and 3scale, a leading platform in API Management SaaS for managing, monetizing and distributing APIs, today announced the launch of Chronomove API for developers of social location based services. Chronomove is available through 3scale (

Chronomove API offers a comprehensive set of services including:

  • Conversational event alert and discovery: on-the-go alert, discovery and conversation on local events, including shopping deals and transport alerts.
  • Multi-modal mobility: seamless door-to-door information and guidance using a combination of transport modes including pedestrian, public transport, bicycle, car, and taxis. User preferences on time, cost, and carbon impact are taken into account to deliver a self-tailored user experience.
  • Shared mobility: location-based carpooling, where users define and synchronize their shared rides in real-time.

Through advanced urban travel assistance services, brands can grab consumers that are more and more demanding, hurried and often overwhelmed with mobile services. "Applications powered by Chronomove API create a compelling conversation space for brands that are currently looking for means to non-intrusively capture the attention of consumers," said Angel Talamona, chief executive officer, Senda. "Uniquely available as a distributed model and delivering outstanding service, 3scale made it easy for us to simplify the launch and distribution of Chronomove services, pillars of next generation applications for last-mile social customer relationship in urban areas."

"With its on-demand SaaS, 3scale API management simplifies web services management, so customers like Senda can focus on building better ways for developers to establish conversations with their end users from any location," said Guillaume Balas, CMO, 3scale. "3scale empowers web services providers to focus time, resources and capital on building their core software, not on creating web services management infrastructure."

Urban mobility applications based on social media, such as dynamic carpooling and connected traveler communities, generate practical and sustainable alternatives to move in and around cities. For certain brands, the promotion of such mobility solutions, that simplify life for consumers, represent an opportunity for value-added service development and particularly for customer loyalty campaigns. "The success of shared mobility solutions require the optimized integration of data from all the available transport modes into a seamless door-to-door mobility information space," said Mikaël Kais, chief technology officer, Senda. "Our software integrates open transit and parking data provided by world class cities such as New York, London and Rennes. The global blooming of open data is fueling innovation in our industry."

Successful applications powered by Chronomove services include the following:

  • Crowdsourcing info on attractions, news and traffic on highways by Abertis' Sanef
  • First/Last mile multi-modal assistant for carsharing by SNCF
  • Dynamic Taxi-sharing by Orange

Developers can build applications based on Chronomove API that integrate social alerts, allowing mobile users to create, discover and micro-blog text and pictures around local events including deals proposed by brands. The applications can also guide users to such dynamic destinations, in real-time. The API provides links to location based features of popular Internet social networks such as Facebook and Twitter. Developers can easily mash-up Chronomove services with open data and other sources including directories and city guides. The API is designed to be simple to integrate into mobile and web environments.

Chronomove API is provided with a web tool for local event and community conversation management, to create and measure campaigns. The API is also provided with standard mapping and geo-coding from major geo-services suppliers including NAVTEQ and Google Maps, as well as a rich client-side library set compatible with major mobile and web platforms including HTML5, Objective C, Java, PHP and Python.

Chronomove multi-modal and social alert services are currently showcased on Harmonav, an iPhone application available on the Apple appstore. Download or find out more at

About Senda

Senda software powers the next generation of social location-based solutions for sustainable mobility. Our company is dedicated to clients in a variety of industries including wireless, mobile, transport, travel, media and the Internet. Our customer references include Orange, Nokia, Sanef and SNCF. Senda's Chronomove technology accelerates time-to-market for applications that simplify mobility and conversation between users and the brands they love. For more information on Senda, visit:

About 3scale

3scale provides a flexible, secure and scalable SaaS API Management infrastructure for your API or Web Service to control, manage and monetize the distribution of your data, content or services to multiple devices or mobile/web applications. Our customer references include Skype,, Softonic and Pingar. 3scale has office in the Silicon Valley, in UK and Spain. For more information on 3scale, visit:

Contact Information

  • Contact:
    Heidi Wieland
    3scale Communications
    Email Contact