SOURCE: SendGrid


November 17, 2011 09:01 ET

SendGrid Sends 20 Billion Emails

Managing 2.2 Billion Emails per Month, SendGrid Establishes Itself as the Provider of Choice for the World's Leading Web Applications

BOULDER, CO--(Marketwire - Nov 17, 2011) - SendGrid, the leader in email delivery, today announced that it has sent 20 billion emails on behalf of its customers. The milestone caps an exceptional year of growth for SendGrid, which counts foursquare, Spotify, Airbnb, Twilio and Path among its roster of 30,000 web application companies and developers using its simple and easy email service. Now delivering 2.2 billion emails per month, SendGrid is among the largest global email delivery companies.

Launched in late 2009 with a vision to solve the everyday email delivery, scalability and cost headaches faced by web application development teams, SendGrid has emerged as the leader of the high-growth transactional email market. Encompassing any email that is automatically generated by a web application, including account notifications, password resets or order confirmations, transactional email is a critical everyday customer touch point that can be difficult and time consuming to manage. SendGrid relieves the transactional email management burden, ensuring emails reach their intended recipients and freeing its customers' development resources to focus on core business objectives.

SendGrid customer foursquare, which has more than 10 million users worldwide and more than 500,000 businesses using its platform, has long relied on email to alert members of its community to friend requests, friends' check-ins, and "Mayorship" status. As a result, foursquare sends over 2 million transactional emails per day and 60 million transactional emails per month. Recognizing that its engineering talent was best utilized for application development rather than email deliverability, foursquare tapped SendGrid in 2010 to manage, optimize and monitor their transactional emails streams. SendGrid email delivery rates for foursquare are consistently in the 95 percent range, ensuring email has the intended positive impact on customer retention and return users.

"Email is one of the primary ways we communicate with the foursquare community," said Jon Hoffman, Lead Infrastructure Engineer, foursquare. "A high email delivery rate is a very important factor in keeping foursquare users engaged and active. The SendGrid platform, combined with the team's exceptional service and support, has been instrumental in ensuring that nearly all of our app-generated emails reach their intended recipients."

"Email communication remains a fundamental part of the customer retention equation, and companies are increasingly turning to SendGrid to manage this infrastructure," said Jim Franklin, CEO, SendGrid. "Twenty billion emails delivered is a major milestone for SendGrid, confirming our founders' original vision, demonstrating the growth potential of the transactional email market and further establishing SendGrid's leadership position in the space."

"Email should be simple and easy for everybody. We founded SendGrid on this basic premise and we live and breathe it every day," said Isaac Saldana, co-founder, SendGrid. "The 20 billion milestone is a big win for our team and reflects our relentless commitment to providing our customers with exceptional service and support. We look forward to the next phase of SendGrid's growth, which will be driven by our core transactional email offering as well as new innovations on the product front."

About SendGrid
SendGrid is the leader in email delivery. SendGrid's cloud-based platform increases email deliverability, provides actionable insight and scales to meet any volume of email, relieving businesses of the cost and complexity of maintaining custom email infrastructures. The email delivery platform of choice for 30,000 web application companies and developers, including foursquare, Spotify, Airbnb, Twilio and Path, SendGrid delivers more than 2.2 billion emails per month. Founded in 2009 and based in Boulder, Colo., SendGrid is backed by Foundry Group, Highway 12 Ventures and several notable individual investors. For more information, visit

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