SOURCE: Packaged Facts

Packaged Facts

September 28, 2009 10:43 ET

Senior and Weight Management Products Fortify Broader Industry Focus on Pet Health

NEW YORK, NY--(Marketwire - September 28, 2009) - The aging pet population and the epidemic of overweight/obese pets are two emergent trends driving much -- if not most -- of the activity in the health product segment of the recession resistant U.S. pet market, according to "Senior, Weight Management and Special Needs Pet Products in the U.S." by leading market research publisher Packaged Facts.

The $4 billion market for senior, weight management and special needs (SWM) pet products -- including pet food, prescription pet medications, pet supplements and devices and other non-food assistance products -- is projected to increase 55% over 2008 sales to almost $7 billion in 2013.

"Beyond being conditions themselves, old age and obesity are driving factors in a long list of medical conditions, including joint and back problems, coronary disease and diabetes, calling for targeted therapies," says Tatjana Meerman, Publisher of Packaged Facts. "In light of the humanization and premiumization trends, it's a market segment that will only broaden in the years to come. And market players closely associated with senior health and weight management products will reap the rewards of being viewed as pet health experts at the center of the lucrative pet wellness movement."

Pet food continues to represent the bulk of the market for SWM pet products, accounting for 59% of retail sales in 2008. Not surprisingly, SWM pet foods have established a solid position in most major dog and cat food brand lines as key strategic points for brand extension and competitive segmentation. However, it's the fast growing medications category that is charting double-digit annual sales growth as major global animal health companies increasingly focus on products for companion animals.

"Senior, Weight Management and Special Needs Pet Products in the U.S." examines every area of the market, segmenting it into four categories: (1) pet food, including nutraceutical treats; (2) prescription pet medications; (3) devices and other non-food assistance products, including mobility devices (harnesses, wheelchairs, footwear, etc.), hygienic products, bedding, toys, and watering and feeding devices; and (4) pet supplements. For each category, the report examines key competitive trends and the product trends shaping the market now and into the future. For further information, please visit:

About Packaged Facts -- Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: Follow us on Facebook, LinkedIn and Twitter.

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