PR Associates

PR Associates

February 21, 2012 12:05 ET

Senior Business Journalist Joins PR Associates as Communications Company Expands and Rebrands With a CSR Focus

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 21, 2012) - PR Associates is pleased to announce Brenda Bouw has joined the company as an Account Director, focused on Media Relations and Corporate Social Responsibility. The addition of Brenda to PR Associates comes as the communications and public relations agency expands with a focus on helping resource companies strengthen their corporate citizenship.

Brenda comes to PR Associates after a successful 20-year career as a journalist for several of Canada's most prominent national print and broadcast newsrooms. Most recently, Brenda was the mining reporter at The Globe and Mail, and led the reporting team that won the 2010 National Newspaper Award for business reporting. Brenda has also held the position of executive producer at BNN (formerly Report On Business Television) and worked as a business reporter at The Canadian Press and The Financial Post. Brenda has also authored and ghostwritten a handful of business books on topics ranging from real estate to management and leadership. She has a passion for writing and storytelling and believes communications should always be smart, simple and focused, while still appealing to a wide audience.

"PR Associates has a great reputation in the mining sector, with those working in the industry and with those who report on it," says Bouw. "This opportunity comes at a time when I am ready for a new challenge and as PR Associates sharpens its focus on helping responsible miners and other resource firms earn their social license - something I am very interested in being a part of."

"It's not every day someone with Brenda's background and experience comes along," says Robert Simpson, PR Associates' President and CEO. "We are thrilled she's decided to join us and know our team and our clients are going to benefit. Brenda's a great researcher and writer and knows the exploration and mining sector inside out. Combine these skills and knowledge with our existing bench strength, drive and determination, and I know PR Associates will continue to deliver outstanding results to our clients."

About PR Associates

PR Associates is focused on core markets where we can deliver effective, value-driven public relation strategies and programs that build on our experience, knowledge and leadership. These markets include natural resources such as mineral exploration and mine development, mining, oil and gas and energy. In these sectors, we work with progressive, socially and environmentally responsible companies seeking to gain and maintain their social license to operate.

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