September 09, 2015 09:00 ET

Senior CRM Executives Join Aviso to Help Deliver the Future of Sales to B2B Organizations

Company Appoints New Chief Financial Officer, VP of Customer Success and VP of Marketing to Drive Corporate Growth and Customer Wins

MENLO PARK, CA--(Marketwired - Sep 9, 2015) - Aviso, the company helping sales teams transform the way they connect, optimize their performance and exceed revenue goals, today announced that it is growing its executive team with the addition of a new chief financial officer, vice president of customer success and vice president of marketing to deliver the future of sales to B2B organizations.

News Facts

  • Sales forecasting is the heartbeat of sales performance, but forecasting is plagued by archaic tools and processes that are unable to unlock the true power of their CRM data to help sales leaders make smarter decisions.

  • Annie Wayne joins Aviso as chief financial officer (CFO) and brings over 20 years of financial and accounting experience to the role. Most recently, Wayne served as the chief financial officer at Bizo where she led the company through rapid growth to an acquisition by LinkedIn.

  • Andy Dreisch joins Aviso as vice president of customer success to oversee customer-facing activities from onboarding, to requirements gathering to project delivery. Previously, Dreisch served as VP of customer success at SugarCRM, where he implemented customer onboarding and touch strategies to boost retention rates and enhance customer satisfaction.

  • Kristen Alexander joins Aviso as vice president of marketing to oversee go-to-market strategy, demand generation, product marketing and corporate communications. Alexander brings 15 years of industry experience inside high-growth startups and Fortune 100 companies, including Agari and Disney Interactive. 

  • Aviso delivers a powerful data-science driven sales performance platform to help enterprise sales leaders optimize performance and make smart decisions to exceed sales targets. Its cloud-based application -- Aviso Insights -- is the only purpose-built forecasting solution to utilize advanced machine learning algorithms and portfolio management frameworks to provide unprecedented visibility into the sales pipeline, empowering sales leaders to make their numbers with confidence.

  • For more information on how to get started, or to request a demo, contact Aviso at, email or call (650) 567-5470.

Comments on the News

"We are very excited to have three passionate leaders who are well-suited to execute on our vision for the future of sales," said K. V. Rao, co-founder and CEO of Aviso. "As we help our customers in raising the bar on sales performance, these industry veterans bring critical leadership track records in driving corporate expansion and customer wins, which will be instrumental in our growth."

"As a CFO, it's critical to have visibility as early as possible to inform strategic business decisions," said Annie Wayne, chief financial officer. "With Aviso's data science-driven approach, our customers have early indicators of performance and are using this data to course correct and to provide guidance to their Boards."

"Aviso modernizes the sales forecasting process with automation and an in-depth view of opportunities," said Andy Dreisch, vice president of customer success. "It's exciting to see how Aviso unleashes the power of our customers' CRM data, revealing insights that have long been dormant."

"Leading marketers know driving pipeline is the key to success, and Aviso is the only solution assessing and predicting pipeline health based on actual opportunities so that marketing can more effectively drive programs that contribute to topline growth," said Kristen Alexander, vice president of marketing, Aviso.

Tweet this: .@AvisoInc expands exec team to bring the future of sales to B2B companies w/ #predictiveanalytics #salesforecasting

Supporting Resources

About Aviso
Aviso provides the only data science driven sales platform to help sales teams optimize their performance and exceed their revenue goals. Aviso automates the tedious sales forecasting process with an easy-to-use, secure cloud application and unlocks the power of sales data to produce actionable insights using a unique combination of machine learning algorithms and portfolio management techniques. Aviso Insights delivers a powerful data-driven decision-making framework to prioritize deals, deploy resources and mitigate risks, driving revenue growth for enterprises. Funded by leading venture capital firms Scale Venture Partners, Next World Capital, Shasta Ventures, First Round Capital, Cowboy Ventures, and Bloomberg Beta, Aviso's customers include Splunk, HubSpot, RingCentral and Nutanix. For more information, visit

Contact Information

  • Media Contact
    Tanaya Lukaszewski
    Kulesa Faul for Aviso
    (916) 712-3791
    Email Contact