Seniors Secret Service Society

Seniors Secret Service Society

December 02, 2013 11:56 ET

Seniors Secret Service to Distribute Gifts to 2740 Isolated Seniors Throughout Calgary

CALGARY, ALBERTA--(Marketwired - Dec. 2, 2013) - Christmas will be a bit merrier for seniors in the Calgary area this holiday season thanks to Seniors Secret Service.

"The secret is sharing," says Greta Martin, President of the society. "Our mission is to provide gifts and recognition to seniors who otherwise might be overlooked during the holidays and on their birthdays.This year we have again seen an increase in demand due to the increasing number of isolated seniors in Calgary. In addition, many of the seniors we serve were affected by the June floods."

On Saturday, December 7 over 60 volunteers will gather to sort through the personalized gifts provided by anonymous donors throughout the city. Each donor received the profile of a senior and picked a gift with that person in mind. The collection, storage, and distribution of gifts is made possible with donations of the facilities and services of Calgary Police Services, West Direct Express and the Magic of Christmas.

"The gratitude that the seniors have for the program is why we have done it for the past 28 years," says Martin. "Just a small gift can improve the health and well-being of a person."

The society has been collecting, organizing and distributing personalized Christmas gifts and cards for seniors since 1985. In 2009, the Cheer All Year birthday program was launched with much success.

For more information or to learn how you can help, please visit

Seniors Secret Service Annual Gift Sort

When: Saturday, December 7, 2013
9:00 am - 3:00 pm
Where: 4315 72 Ave SE, Calgary

*Guided tours of the gift sort and media interviews are available upon request.


  • Since 1985, Seniors Secret Service (SSS) has supported seniors with the help of anonymous donors willing to provide personalized and thoughtful gifts at Christmas.

  • SSS has a strong relationship with seniors' groups, housing facilities, outreach programs, Meals on Wheels and healthcare providers in Calgary and area.

  • Members of these groups eagerly participate in the program, providing anonymous personal profiles of isolated seniors to SSS, indicating the seniors' age, gender, hobbies, needs and preferences.

  • Once SSS receives the anonymous profiles, they pair them with an equal number of volunteer Secret Santa's from the Calgary area.

  • More than 40 corporate groups and 400 individuals sign-up to purchase a gift for their special senior.

  • Several Calgary Police Services district offices collect the gifts. The presents are then sorted in a warehouse donated by CBVL and checked off the list by volunteers. This process ensures that no senior is forgotten.

  • The gifts are delivered to the caregivers by West Direct Express, whom donates their services.

  • Caregivers pass out the gifts to their seniors, ensuring everyone has something to celebrate during the holidays.

  • In 2009, the Cheer All Year program was launched to provide birthday gifts to isolated seniors.

  • In 2011, Seniors Secret Service was adopted as the new name (formerly Santa's Secret Service) to reflect the broader programs offered by the society.

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