SOURCE: Sennheiser Electronic Corporation

Sennheiser Electronic Corporation

August 10, 2009 12:56 ET

Sennheiser Brings Superior Sound and Guerilla Marketing to Seattle as Groundbreaking Campaign Makes Final U.S. Stop

Innovative Brand Awareness Initiative Puts Sennheiser at the Forefront With Consumer Interaction, Social Media Engagements and "Guys Team" Webisodes

SEATTLE, WA--(Marketwire - August 10, 2009) - Premium quality headphone manufacturer Sennheiser brings its "Sennheiser Sound Tour" to Seattle this week in what is to be the final stop of its groundbreaking U.S. awareness campaign before moving on to Canada. The "Guys Team," which has been locked in head-to-head competition with the "Girls Team" over the last several weeks in a dramatic "reality show" showdown, will be pulling out all the stops engaging Seattle consumers in retail locations such as Best Buy and the Apple Store, and at city landmarks like The Space Needle and Pike Place Market.

Sennheiser, the German electronics company whose brand is synonymous with high quality and innovation, is highly regarded among the most demanding audiophile consumers. Many consider its recently introduced HD 800 headphones to be the best sounding headphones in the world. Sennheiser's microphones and wireless products are endorsed by world-renowned artists like Madonna, Sting, Beyoncé and many others. The Sennheiser Sound Tour campaign, which runs for the duration of the summer and into September, was designed to familiarize the Sennheiser brand with a broader base of North American consumers.

The Sennheiser Sound Tour Guys Team will be appearing at the following retail locations in Seattle, offering headphone demonstrations and free giveaways.

--  Friday between 1:00 p.m. and 5:00 p.m., the Apple Store (2656 NE
    University Village Street, Tel: 206-892-0433)
    
--  Saturday between 1:00 p.m. and 5:00 p.m., Best Buy (330 NE Northgate
    Way, Tel: 206-306-7663)
    

Stefanie Reichert, vice president of strategic marketing, Sennheiser, commented: "We are proud to bring The Sennheiser Sound Tour to Seattle -- a city which with its rich musical heritage has a natural affinity for great sound. Our Sennheiser Sound Tour campaign is unique in the industry and reflects our company's innovative approach on many different levels, most importantly in the quality of our products."

Innovative Campaign in Economically Challenging Times

The Sennheiser Sound Tour utilizes a combination of exciting, unconventional avenues and social media channels to reach today's diverse range of headphone consumers. The campaign speaks to the individuality and confidence of contemporary electronics consumers -- a market that includes music enthusiasts, online gamers, multimedia artists and musicians.

The Sennheiser Sound Tour consists of a "Girls Team" and a "Guys Team," each of which is comprised of unique individuals with a startlingly broad range of backgrounds. Throughout the duration of the tour, teams are assigned competitive tasks ranging from over-the-top outrageous to spectacularly goofy, with the ultimate goal of placing as many Sennheiser headphones on consumers' ears as possible. The teams interact with fans and consumers via weekly "reality-show" based Webisodes as well as through a broad variety of social media avenues such as Twitter and Facebook.

Sennheiser Sound Tour: Highlighted Resources and Media Links:

--  Webisode 1: The Starting Line (www.youtube.com/watch?v=vPge-dw-Hfo)
    
--  High resolution photo of teams (2.5mb, jpg)
    (www.hummingbirdmedia.com/data/edithtml/Images/sennheisersoundtour_teams.jpg)
    
--  Dedicated Sennheiser Sound Tour Twitter
    (http://www.twitter.com/sennheiserpr) and Facebook
    (http://www.facebook.com/pages/Sennheiser-Sound-Tour/68372284276?ref=s)
    environments
    
--  SennheiserSoundTour.com - dedicated microsite
    (www.sennheisersoundtour.com)
    

ABOUT SENNHEISER

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with offices in the U.S. in Old Lyme, Connecticut, Pointe Claire Québec, Canada and a manufacturing plant in Albuquerque, New Mexico. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences. www.sennheiserusa.com www.sennheiser.ca

SENNHEISER ELECTRONIC CORPORATION
1 Enterprise Drive, Old Lyme, CT 06371
(860) 434-9190, Fax (860) 434-1759

Contact Information

  • CONTACTS:
    Jeff Touzeau (USA)
    Hummingbird Media
    Email Contact
    914 602-2913

    Anne Joyce (Canada)
    Sennheiser Canada
    Email Contact
    514 827-8683