SOURCE: Sennheiser Electronic Corp.

Sennheiser Electronic Corp.

July 10, 2012 12:44 ET

Sennheiser Introduces Hundreds of Children to the World of Sports Broadcasting During Atlanta's New Era Football Camp

ATLANTA, GA--(Marketwire - Jul 10, 2012) - Audio specialist Sennheiser was a sponsor of the weeklong New Era Football Camp held last month in Atlanta, where it taught hundreds of children the principles of sports broadcasting through its hands-on, interactive broadcast bootcamp. The camp, which drew approximately 2,000 campers between the ages of 8 and 18, was held free of charge and featured NFL stars including Demaryius Thomas, Harry Douglas, Marcell Dareus, Ray Rice and others.

The Sennheiser broadcast bootcamp is designed to give campers hands-on insight into a variety of sports careers beyond the field, while expanding their appreciation of the behind-the-scenes processes of sports broadcasting. Sennheiser helped children conduct mock interviews with professional sound equipment, and each participant held a different role: cameraman, boom operator, slate operator and others.

"We were astonished at the level of interest our broadcast boot camp received not only from the campers, but from parents and the athletes alike," commented Eric Palonen, senior product specialist, Sennheiser. "We hope we left a memorable impression that there is a place for children to pursue their passion for sports both on and off the field."

Sennheiser's audio equipment -- including its microphones and headphones -- is used predominantly throughout the broadcast industry and on many major-network sporting events.

"As an NFL agency, we are in a position to have our players come out here and give back so these kids can have a once in a lifetime experience to interact with the players and learn skills at the same time," said Todd France, owner of Five Star Athlete Management. "It is great to give them exposure to broadcasting through Sennheiser, who was here to show them how things are done behind the scenes and let them try it out first hand."

About Sennheiser
Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

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