SOURCE: Sennheiser Electronic Corp.

Sennheiser Electronic Corp.

June 10, 2010 16:49 ET

Sennheiser Joins Forces With Universal Republic and Pick The Band to Connect Musicians and Fans While Promoting New Music and Artist Talent

Sennheiser's HearIAm Campaign Offers Music Lovers Tools to Express Their Passion and a Chance to Participate in Coveted American Music Festivals, Among Other Prizes

OLD LYME, CT--(Marketwire - June 10, 2010) -  Headphone and Microphone specialist Sennheiser announced the launch of its HearIAm campaign for the Americas, designed for sound loving musicians and fans seeking to discover and share new music. As part of the campaign, the company has partnered with Pick The Band -- the world's first "fan-run record label." The initiative will also be supported by Universal Republic Records. For fans, the HearIAm campaign provides access to a treasure trove of the finest as yet undiscovered music available. For musicians, the campaign presents a potential opportunity to reach thousands of fans who crave new music that is both passionate and authentic.

The campaign website HearIAm.com, which interfaces with PickTheBand.com, invites fans to preview and share thousands of their favorite music tracks with others using customized social media tools and applications developed by Sennheiser and Pick The Band. Moreover, fans are able to cast votes for their favorite artists, making both artists and fans eligible to win a myriad of exceptional prizes including trips to well known American music festivals. For artists, the trips include prominent performance slots at these festivals, along with Sennheiser equipment. Musicians and fans will have many opportunities to enter the contest before it concludes next spring.

"Sennheiser recognizes the significant shift the music industry has experienced over the last several years," said Stefanie Reichert, vice president of strategic marketing at Sennheiser USA. "As trends like digital downloads and social media take hold, artists need to promote their music using grassroots techniques to reach today's fans more successfully. On the other hand, fans want to discover and share new music on their own terms. This campaign connects both parties; it makes it easy for fans to discover an untapped pool of new talent, while providing an innovative platform for musicians to reach potential fans."

Roie Avin, founder and president of Pick The Band, added: "Sennheiser has a very impressive legacy of providing musicians and consumers with high quality product solutions, while Pick The Band has a tremendous track record of bringing musicians and fans together using a proven web platform. Both companies share the same understanding of the market and were able to develop a terrific concept using customized music sharing applications. We believe that our combined efforts, along with Universal Republic's generous prize contributions, will result in exciting opportunities for both artists and fans."

Benefits of Participation
All musicians who register for the contest on HearIAm.com will receive a robust marketing toolkit that includes several electronic communication pieces -- such as Facebook badges -- to help them reach out to fans more effectively. Several finalists will receive customized phone applications to assist in their outreach activities, and will become eligible to win a performance slot at major American music festivals, along with $10,000 in Sennheiser gear. Partnering festivals include Montreal's Osheaga 2010, which occurs this July and New York's CMJ Music Marathon in October. Other festivals will be announced in the near future.

Music fans have a chance to win one of several trips to the same festivals by sharing artists' music through social media outlets as well as by participating in the final voting process. Several smaller prizes will also be awarded.

By the time the contest wraps up in spring of 2011, a single grand-prize winner will be selected to receive a special A&R showcase and a distribution deal, courtesy of Universal Republic records.

"To be successful in the current music business landscape, artists need to put forth a greater effort and initiative than ever before," commented Avery Lipman, co-President and COO of Universal Republic Records. "By establishing HearIAm.com and rolling out this highly innovative campaign, Sennheiser is helping to find and cultivate talented new artists, which is a mission we share at Universal Republic."

Winner Selection
A random drawing will determine which fans will win the all inclusive music experience. The number of votes, the amount of shared music as well as a special judging panel will determine the winning artist or band that will perform at one of the selected music festivals.

The judging panel includes the following participants:

  • Brian Hardgroove: Lead guitarist of Public Enemy, producer and host of "The Fusebox" music radio program 
  • Josh Jackson: Editor in Chief of Paste Magazine
  • Roie Avin: President and Founder of Pick The Band
  • A representative of the festival 

To participate in Sennheiser's HearIAm contest, or to learn more, please visit http://www.heariam.com.

About Sennheiser
Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

You can find all the latest information on Sennheiser by visiting our website at http://www.sennheiserusa.com.

Contact Information

  • Rachel Smolin
    Public Relations
    Sennheiser Electronic Corporation
    (860) 434-9190, Ext. 180
    Email Contact

    Jeff Touzeau
    Public Relations
    Hummingbird Media, Inc.
    (914) 602-2913
    Email Contact