SOURCE: SENSEO Gourmet Coffee

SENSEO Gourmet Coffee

June 22, 2009 09:00 ET

SENSEO® Gourmet Coffee Partners With B.R. Guest Restaurants' Mixologist Eben Klemm to Introduce New Drink Recipes

New Recipes Offer Low-Cost Way to Enjoy Premium Flavors Without Breaking the Bank

DOWNERS GROVE, IL--(Marketwire - June 22, 2009) - SENSEO Gourmet Coffee brand, a division of the Sara Lee Corporation, is teaming up with one of New York City's most acclaimed mixologists, Eben Klemm of B.R. Guest Restaurants, to introduce two new signature coffee beverages designed to perk up of the average cup of joe. Whether it's entertaining poolside guests, spicing up a romantic dinner or getting the most out of a summer staycation, the new recipes give consumers a budget-conscious way to create restaurant-quality coffee-based cocktails and iced coffee drinks at home with the ease and convenience of the SENSEO Coffee System.

As the Senior Manager of Wine and Spirits at B.R. Guest Restaurants, which includes some of the best known concept restaurants on the New York City culinary scene such as the Blue Water Grill, Blue Fin and Ruby Foo's, Klemm shares his notably daring mixology approach with coffee-lovers by creating exclusive recipes designed to enhance the rich flavors of SENSEO coffee pods, ultimately enlightening taste buds. Whether blending Anejo tequila, chile powder and hot chocolate powder into a mug of hot SENSEO coffee, or adding maple syrup and cinnamon to coffee and pouring over ice, consumers can easily serve up beverages that rival those at top restaurants and coffee shops.

A former MIT researcher with a degree in molecular biology from Cornell, Klemm brings his methodological training to the world of mixed drinks. Known for his scientific approach, Klemm conceptualizes and implements cocktails for all B.R. Guest properties, inventing drinks and cocktails that have become legendary among restaurant patrons and his compatriots.

"We wanted to enlist a mixologist to develop recipes specifically designed to enhance our flavors and mesh with our coffee," said John Risley, director of marketing for SENSEO. "By tapping Eben's expertise in mixology, we are thrilled to give coffee-lovers a new way to enjoy SENSEO and a premium coffee experience."

SENSEO, the global leader in the single-serve coffee segment, uses pre-measured pods to conveniently brew delicious gourmet coffee in under a minute, without the mess and hassle of handling coffee grounds. As the temperature rises, consumers can continue to use their coffee machines to enjoy delicious iced coffee drinks, a seasonal favorite.

For more information on SENSEO, please visit www.SENSEOstore.com.

Recipes:

SENSEO Cocktail (1 serving)
Instructions:
   1. Load double pod holder with one pod each of the SENSEO Origins Kenya
      Blend and the SENSEO Medium Roast.
   2. Fill pre-warmed, preferably clay pottery, coffee mug with:
        * 1 ounce Anejo tequila
        * Small pinch powder ancho chile
        * 1 tablespoon heavy cream
        * 1 tablespoon good quality hot chocolate powder
        * Stir to blend
   3. Run machine.
   4. Sprinkle surface with powder from unused SENSEO Origins Kenya Blend
      coffee pod.


SENSEO Iced Beverage (1 serving)
Instructions:
   1. Load double pod holder with one pod each of the SENSEO Paris:
      French Vanilla and the SENSEO Dark Roast.
   2. Stir in:
        * 1.5 Ounces of Maple Syrup
        * 1 Cinnamon Stick
        * One Whole Star Anise (optional)
   3. Cool.
   4. Pour the mixture over ice and stir with 3 ounces of cold milk.


About SENSEO

The SENSEO® coffee pod system is the result of a dynamic partnership between electronics experts Philips and coffee roasters Douwe Egberts, both world-renowned companies originally from the Netherlands. Working in tandem, the two innovators developed every aspect of the SENSEO® coffee pod system -- from its patented brewing process to its one-of-a-kind coffee pods. The end result is a single serving of fresh gourmet coffee at the touch of a button. Please visit www.SENSEO.com for more information.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee and SENSEO. Collectively, these brands generate more than $13 billion in annual net sales covering approximately 200 countries. The Sara Lee community consists of 44,000 employees worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.

About B.R. Guest Restaurants

Since opening its first restaurant in 1987, B.R. Guest founder Stephen Hanson and his team have redefined the restaurant experience through an emphasis on hospitality and quality. Current B.R. Guest properties in New York City include Atlantic Grill, Blue Fin, Blue Water Grill, Dos Caminos Park, Dos Caminos Soho, Dos Caminos Third, Isabella's, Ocean Grill, Primehouse New York, Ruby Foo's Times Square, Vento Trattoria, Wildwood Barbeque, 206 Spring Street Events, and most recently 675 Bar. B.R. Guest locations outside of New York include Fiamma Trattoria in the MGM Grand and Dos Caminos at the Palazzo Resort Hotel Casino in Las Vegas. In 2007, B.R. Guest reinforced its commitment to the environment by becoming the first national multi-concept restaurant group to be certified green by the Green Restaurant Association™. B.R. Guest's commitment to service and hospitality is also evident through its dedication of time and resources to community-based organizations including City-Meals-On-Wheels, Memorial Sloan Kettering, Publicolor Board Member, PENCIL, and The James Beard Foundation.

Contact Information

  • Contact:

    Sara Matheu
    Sara Lee
    +1.630.598.8722

    Nicole Albano
    MWW Group
    +1.646.215.6891