SENSIO Technologies Inc.

SENSIO Technologies Inc.

September 11, 2008 14:00 ET

SENSIO's "Live 3D" Technology Stands Out at IBC

MONTREAL, QUEBEC--(Marketwire - Sept. 11, 2008) - SENSIO Technologies Inc. ("SENSIO") (TSX VENTURE:SIO), inventor of the SENSIO®3D technology, will participate once again in the yearly International Broadcasting Convention 2008 (IBC), held in Amsterdam, with its partner International Datacasting Corporation ("IDC") (TSX:IDC). SENSIO will take this opportunity to promote its live stereoscopic content broadcasting technology (Live 3D). "While we have already signed an agreement with IDC and Access Integrated Technologies, Inc. ("AccessIT") (NASDAQ:AIXD) regarding the distribution of our Live 3D technology on the American market, we also wish to begin deployment on the European market shortly. SENSIO's involvement in IBC 2008 will enable us to demonstrate its technology's quality and reliability to major industry players. As live 3D event broadcasting becomes more popular, SENSIO must continue to secure its position as market leader," comments Nicholas Routhier, President and Chief Executive Officer.

At this time, SENSIO remains the only corporation in the world to have successfully integrated its live 3D content broadcasting technology throughout a network of movie theaters. The SENSIO system's vastly superior picture quality, combined with its durability and reliability, enabled the company to pull ahead of the pack, position itself as market leader, and sign its first major distribution contract. "We are extremely proud of what we've accomplished up until now and plan to keep our momentum going by deploying our product in other markets," added Mr. Routhier.

SENSIO and its partner will combine their technical know-how at the IDC kiosk during the IBC 2008 conference to demonstrate a live 3D content broadcast simulation. Through a 3D camera system, a SENSIO encoder, IDC's broadcasting technology and a SENSIO decoder, visitors will be able to film and view themselves live in 3D on a SpectronIQ ACL HD 3D television. SENSIO's Live 3D encoder and decoder can also be used in live broadcasts of cultural or sporting events on digital movie screens using current distribution networks and 2D equipment. Furthermore, broadcasters will soon be able to showcase these events on home systems through existing cable television or pay-per-view networks.

SENSIO participates in an IBC conference

Invited as a guest speaker in a discussion panel on a day dedicated to digital cinema during IBC 2008, Mr. Routhier will talk about the risks regarding real time 3D event production and their live broadcast. Renowned for his extensive industry expertise, he will detail the current technological solutions that may simplify live 3D event broadcasting and address all predetermined issues. Of course, he will also take this opportunity to give a full presentation of the technology developed by SENSIO. "Our involvement not only confirms that industry members are aware of SENSIO's knowledge, but also that it has gained recognition in the industry. What's more, this is an excellent venue to promote SENSIO's technology and increase its visibility towards major players," explains Mr. Routhier, who will rub elbows with experts from several important companies, such as Warner Bros Entertainment, during this conference held on September 15.


Founded in 1999, SENSIO, headquartered in Montreal, Canada, develops and markets forward-looking stereoscopic technologies designed to offer the most advanced and immersive cinematographic experience available. Its flagship technology, SENSIO®3D, allows the high-quality distribution of 3D content through conventional 2D channels and playback on any display device, including plasma TVs, HDTV and glass-free 3D displays. Working with major Hollywood studios and large format 3D film producers, SENSIO has built up one of the world's largest libraries of 3D movies for the home entertainment market.

SENSIO® is a trademark of SENSIO Technologies Inc.

This news release contains forward-looking statements that reflect the Company's expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.

The TSX Venture Exchange Inc. has not approved and accepts no responsibility for the authenticity or accuracy of the information contained in this news release.

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