SOURCE: National Research Corporation

National Research Corporation

August 24, 2016 08:00 ET

Sentara Medical Group and National Research Corporation Take Podium at SHSMD

LINCOLN, NE--(Marketwired - August 24, 2016) - National Research Corporation (NRC) will be joining Sentara Medical Group on the podium at the 2016 Society for Healthcare Strategy & Market Development (SHSMD) Connections conference, Monday, September 12, 11:45 a.m. CT.

Today's on-demand healthcare consumers are flocking to urgent care en masse -- 38 percent have used urgent care services in the last year. Many healthcare systems are competing in the land grab, but pleasing consumers with an urgent care offering can be challenging.

This educational session will cover Sentara's journey to drive urgent care growth and profitability; how through consumer-centered transparency -- in the form of provider ratings and reviews, posted wait times, online scheduling and real-time feedback systems -- they were able to increase patient volumes while improving both the customer and provider experience in the urgent care setting.

Mary Sue Easmeil, Director of Patient Experience for Sentara Medical Group and one of the session's presenters, said, "I am really proud of the care that Sentara provides to over 1 million patients each year. There are so many avenues to learn about our patients, support them, and care for them. The transparency and feedback programs we've implemented have allowed us to connect with our patients in ways we never have before, and I'm excited to share our story."

Andrew Ibbotson, General Manager at NRC -- also presenting -- said, "It's a privilege to be sharing the stage with one of our most innovative transparency partners. The improvements Sentara has made in meeting the needs of their patients since February of last year are astounding, and we're proud to be a part of their ongoing journey to deliver customer-centric care."

Preview Sentara's story at and learn more about NRC's role as a transparency partner by visiting booth #1209 the SHSMD Annual Conference in Chicago, September 11-14.

About National Research Corporation

For 35 years, National Research Corporation (NASDAQ: NRCIA)(NASDAQ: NRCIB) has been at the forefront of patient-centered care. Today, the company's focus on empowering customer-centric healthcare across the continuum extends patient-centered care to incorporate families, communities, employees, senior housing residents, and other stakeholders.

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