SOURCE: Sento Corporation

August 22, 2005 09:00 ET

Sento Corporation Representative Named to SSPA Standards Board

SSPA Standards Board Working With J.D. Power and Associates to Develop Criteria for Certified Technology Service and Support Program

SALT LAKE CITY, UT -- (MARKET WIRE) -- August 22, 2005 -- Sento Corporation (NASDAQ: SNTO), a right-channeling solutions leader, today announced that Michael Williams, vice president of U.S. operations for Sento, has been named to the Service & Support Professional Association's (SSPA) Standards Board which is working with J.D. Power and Associates to jointly develop the criteria for the recently announced J.D. Power and Associates Certified Technology Service and Support program. The criteria established by the Standards Board will ensure that all infrastructure and quality assurance processes meet a uniform standard to yield consistently high quality service and support.

"Sento and I are pleased to join such an esteemed group of companies and executives. We feel it is the industry's duty to ensure that support and service standards are created and enforced," said Williams. "The criteria and standards this board sets will assure consumers that best practices are being used to deliver top-notch service and support when they are working with companies that have received J.D. Power and Associates Certified Technology Service and Support certification."

Led by Bill Rose, SSPA founder and executive director, and senior executives from J.D. Power and Associates, the Standards Board consists of industry experts from leading technology companies, and in addition to Sento's Williams, includes executives from ActionTec Electronics, ADP, Altera, Aspen Technology, ATG, BEA Systems, Best Software, Blackbaud, Business Objects, Canon, Cardinal Health, Catalyst International, Cognos, Convergys, Danka Office Imaging, Day Software, DoubleClick, e4e, EMC, Hewlett-Packard, Hitachi Data Systems, Internet Security Systems, KPIT Cummins Infosystems, Kronos, McAfee, McKesson, Mercury, MicroStrategy, Monster Worldwide, Network Appliance, Novell, Oracle, Peregrine, Primavera, S1, Siemens Medical Solutions, SITEL, Sonic Roxio, Sterling Commerce, Sutherland Global Services, Tektronix, Trend Micro, Tumbleweed Communications, VeriSign, VERITAS, Workshare and Zebra Technologies.

"As a similar program did for the auto industry 20 years ago, the J.D. Power and Associates Certified Technology Service and Support program will, for the first time, give service and support teams a set of clear performance criteria and a way of being recognized, in very prestigious fashion, for achieving excellence. The enthusiasm for the program is evidenced by the fact that over 100 highly qualified individuals applied for board seats," said Rose.

The Standards Board's initial criteria recommendations will be announced in Fall 2005. Customer satisfaction surveys, conducted solely by J.D. Power and Associates, will follow. The first certifications, to be awarded to companies that have successfully passed audits and site surveys, are expected to be awarded by October 2005.

About Sento Corporation

Sento Corporation (www.sento.com) specializes in Right Channeling, a proven methodology designed to optimize customer contact solutions and ensure that companies make informed choices for multi-channel communication that support their business goals and customer expectations. We offer outsourced customer contact services designed to optimize the way companies interact with their customers to enhance brand loyalty, improve customer satisfaction, drive business initiatives and reduce service costs. Through our proprietary Customer Choice Platform(SM) offer comprehensive professional services and customer interaction tools for customer acquisition, customer service and technical support. Companies can select communication channels from a range of integrated live support and web-enabled self-help applications that combine voice, chat, email and web forums. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer contact solutions in 19 languages to industry-leading clients worldwide including Overstock.com, McAfee, Philips, Thomson, AON Warranty Group, and Logitech.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers and businesses annually.

About the SSPA

With a membership of 24,000 professionals working in over 2,700 service and support organizations worldwide, the Service & Support Professionals Association (SSPA) is the leading advisory, community and education trade group for the global tech support industry. SSPA's core constituents are the executives and managers responsible for service and support operations, and overall customer relations, at the world's leading IT companies. SSPA provides (1) research and expert analysis of emerging business issues, (2) conferences, professional development, and other curricula promoting industry best practices, (3) rigorous certification and awards programs that identify and celebrate exceptional customer service, and (4) active advocacy in the business and IT press on issues important to service & support providers.

Forward-Looking Statements

Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, hopes or intentions regarding future events. Words such as "expects," "intends," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute new and existing client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.

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