SOURCE: Sentry Insurance

Sentry Insurance

April 01, 2014 16:04 ET

Sentry Insurance Releases Video in Support of Distracted Driving Awareness Month

"It Starts with You: Zero Tolerance for Distracted Driving" Shares the Story of a Young Man Who Experienced Devastating Consequences Caused by His Cell Phone Use While Driving

STEVENS POINT, WI--(Marketwired - April 01, 2014) - At any one moment, approximately 660,000 drivers across America are using cell phones while driving.

In conjunction with the National Safety Council's Distracted Driving Awareness Month this April, Sentry Insurance has released a video, "It Starts with You: Zero Tolerance for Distracted Driving." The video features Justin Iburg of Mitchell, South Dakota, and his personal experience with cell phone use while driving that led to a fatal car accident that took the life of his neighbor.

Distracted driving, particularly from cell phone use, has become a leading cause of traffic accidents and is reported in more than 18 percent of distracted driving fatalities. Shifting attention from driving, even for a few seconds, can have tragic results.

Iburg's story serves as a warning to all drivers. "I hope people learn from my mistake," said Iburg. "All it takes is just that one time to change your life and the lives of others forever."

"The chances of a life-changing accident increase each time you allow yourself to drive distracted," said Dan Grant, safety services manager at Sentry Insurance. "Drivers can't fall victim to the mindset that an accident can't happen to them. Accidents resulting from distracted driving can and do happen to thousands of drivers every year. At Sentry Insurance, we encourage everyone to take a zero tolerance stance on distracted driving and hope this video will increase awareness of this important issue that affects everyone on the road." 

The video is available to the public online at:

Sentry Insurance is one of the largest and strongest mutual insurance companies in the United States, holding an A+ (superior) rating from A.M. Best. The company and its subsidiaries sell property and casualty insurance, life insurance, annuities and retirement programs for business and individuals throughout the country. Headquartered in Stevens Point, Wisconsin, Sentry employs more than 4,000 associates in 41 states. A complete list of underwriting companies can be found at

The following files are available for download:

Contact Information