SOURCE: SentrySafe


September 23, 2010 11:52 ET

Sentry®Safe Offers Limited Edition Pink 1100 Fire Chest

A Portion of Proceeds to Benefit The Breast Cancer Research Foundation®

ROCHESTER, NY--(Marketwire - September 23, 2010) -  In honor of Breast Cancer Awareness month this October, SentrySafe is thinking pink with the release of the limited edition Pink 1100 Fire Chest. To help raise awareness and funds for breast cancer, SentrySafe will donate $1 from the sale of each safe to The Breast Cancer Research Foundation®. The American Cancer Society reports that there will be more than 209,000 new cases of breast cancer in the United States in 2010 alone. Women have a one in eight chance of developing invasive breast cancer -- it is still the second most common form of cancer afflicting women. With the launch of the new Pink 1100 Fire Chest, SentrySafe is committed to making a positive impact by contributing to the fight against breast cancer.

"We are excited to donate to a great cause like The Breast Cancer Research Foundation," said Jim Brush, SentrySafe president and CEO. "This effort is in honor of our many friends and family who have been touched by breast cancer. It is our hope that the Pink 1100 Fire Chest helps increase national awareness about this issue and brings us one small step closer to eradicating this awful disease."

The chest is the ideal way to organize and store documents, records and small valuables while providing fire protection. The Fire Chest comes with a privacy key to keep contents secure and away from prying eyes while also preventing the lid from opening in the event of a fire. The portable safe also has a convenient carrying handle to assist with ease of transportation. The chest is UL Classified for 30-minute fire endurance and ETL Verified for 30-minute fire protection to ensure security of digital media including CDs, DVDs and USB drives up to 1550°. The chest retails for $39.99 (MSRP) and can be found on, and and in retail locations including Academy Sports & Outdoors and Staples Canada.

Founded in 1930, SentrySafe is the world leader in offering fire-resistant and security storage solutions for important documents and valuables. A global presence, SentrySafe today produces more fire-resistant chests, files, safes, security storage containers and gun safes than any other company in the world. The company's manufacturing headquarters are in Rochester, N.Y., and sales operations exist in the U.S., Canada, Japan and UK. SentrySafe distributes products to more than 54 countries worldwide. SentrySafe employs more than 450, most of whom are located in the company's Rochester location. For more information visit

Contact Information

    Katie Redmond
    Public Relations Jr. Account Executive
    Dixon Schwabl
    Phone: 585-899-3271
    Email: Email Contact