Barracuda Digital

Barracuda Digital

September 12, 2012 09:30 ET

SEO Agency Launches 'Panguin' Tool To Help Marketers Understand Google Updates

Barracuda Digital has launched an interactive tool for marketers to check if their website has been affected by Google's algorithm updates.

LONDON, UNITED KINGDOM--(Marketwire - Sept. 12, 2012) - Most marketers who are not new to digital marketing will have gathered that Google has a set of algorithms for organising its search results which are updated frequently. But many do not know if or how these updates have affected their website. Barracuda Digital, a London-based digital marketing agency, has built a tool to aid marketers identify if their website has been affected by a Google update.

Hunting out the reason for a drop in traffic can be stressful to say the least, and not finding the source can be costly. Barracuda Digital's Panguin Tool allows marketers and webmasters to import their organic Google analytics data and see whether drops in traffic correspond to Google's algorithm updates.

The tool is interactive and each marked update has an attached summary to instruct on what the given update was about and how it might have affected a website's traffic.

Luis Navarrete, Head of SEO at Barracuda Digital comments: "It can be difficult to know if you have been hit by an update and it is even harder to find out which update you've been hit by. The tool was born out of our own needs and we quickly realised that it could be helpful for marketers and the SEO community."

Having been live for less than a week, the Panguin Tool has already had over 3000 visits with more than one in five visitors using the tool as was intended.

"Reception for the tool has been great; Google Analytics is telling us that we've had visitors from across the globe including Japan, the UK and the US and the number of visitors returning to the site is increasing every day.*" commented Anthony Tuite, SEO Consultant at Barracuda Digital.

In social media, The Panguin Tool has netted over 120 tweets, just under 50 Linkedin Shares and a growing number of Facebook and Google+ shares.

*Taken from Google Analytics Returning Visitors graph.


- was launched in September 2012 and is owned by Barracuda Digital.
- The tool was built using the Google Analytics API and requires the user's permission to access their Google Analytics Data.
- It was created to provide correlative data as to which algorithm updates have had an effect on the user's website.
- Use of the Panguin Tool is completely free and Barracuda Digital does not see, store or use any of the Google Analytics data.

All information provided by the tool is for reference only and Barracuda Digital cannot be held accountable for any subsequent actions taken after use of the Panguin Tool.

About Barracuda Digital

Barracuda Digital specialises in Organic-Search Strategy Consultation, In-house SEO training, Pay Per Click Management, Content Marketing, Display Advertising and Social Media Marketing. With over 10 years in the digital marketing industry, Barracuda Digital goes from strength to strength, and has successfully delivered a broad range of search marketing solutions for a number of blue-chip clients within a variety of industries.

Barracuda also prides itself on educating online marketing professionals on Best Practice Search Engine Optimisation through the delivery of its regular round table events.

Contact Information