July 27, 2011 12:05 ET

SEOmoz's Open Site Explorer Reveals the Web's Trillions of Links to Online Marketers

The Search Engine for Links, Open Site Explorer Uncovers New Opportunities by Enabling Marketers to See Who's Linking to Their Website and to Their Competitors

SEATTLE, WA--(Marketwire - Jul 27, 2011) - This morning at MozCon, an advanced SEO and online marketing conference, SEOmoz unveiled the new Open Site Explorer, the search engine for links. The backlink analysis tool enables marketers to understand their audience by revealing who is linking to their site and their competitors, in addition to identifying the most linked-to pages.

"Links paint a picture about your core audience and competitors. They tell a story about who is interested in your organization and its content while serving as votes of confidence and popularity," said Rand Fishkin, CEO and co-founder of SEOmoz. "We're really excited to offer a glimpse of this picture using Open Site Explorer. Online marketers will instantly see who's linking to their website, view the top pages on a domain, and see which content is drawing the most links to their competitors' websites."

Open Site Explorer, like other search engines, is a growing index of the web. Today, Open Site Explorer searches billions of domains encompassing trillions of links. Additionally, Open Site Explorer provides a number of data points pulled from SEOmoz's Linkscape tool and its index of the web, showing stats such as overall link counts and the number of domains that link to a URL, along with anchor text distribution and more. Another key feature is the ability to compare up to five domains side-by-side, currently only available using Open Site Explorer.

Open Site Explorer enables marketers to:

  • Learn more about their audience by discovering who links to their website
  • Investigate competitors to see who is linking to them and uncover new marketing opportunities to pursue
  • Uncover their most popular website content to prioritize efforts and see improvement in online marketing initiatives

For more information on Open Site Explorer and to see who is linking to your website, please visit:

About SEOmoz

Founded in 2005 and headquartered in Seattle, WA, SEOmoz is the world's leading SEO software company with more the 12,000 customers and over 300,000 users. The SEOmoz PRO software offers a complete set of software, tools, and resources for organizations to manage their search engine optimization efforts. SEOmoz also develops Linkscape, a system that indexes the web and generates a detailed link graph for over 350 billion URLs. Over a dozen SEO software companies use Linkscape data. Privately held and profitable, SEOmoz is funded by Ignition Partners and Curious Office.

For more information, please visit

Contact Information

  • Media Contacts:

    Minou Nguyen
    Illuminate Public Relations for SEOmoz
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    Steve Stratz
    Illuminate Public Relations for SEOmoz
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